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    Jones Soda and the Seattle Seahwaks

    Some may see this as a little story, but I’m not one of them.

    Every few years, major contracts are hammered out that state which companies can provide food or beverages at major events throughout the country. Everything from hockey games to state fairs negotiate and sell rights to companies to have their products sold at these events. It should surprise no one that representatives from Coca-Cola and Pepsi are almost always involved, and it’s almost impossible to find any sodas other than one represented by these two companies being sold at concert venues, sporting arenas or even major high schools.

    So when the Seattle Seahawks announced yesterday that neither Coke nor Pepsi will be sold at their stadium, it’s a big deal, especially for a higher profile team in a very high profile sports league. In their place comes relative newcomer and Seattle institution Jones Soda (the folks who sell the Turkey Flavor sodas around the holidays).

    Jones is not new to event sponsorship, having been part of the skater culture for the past several years and being the “official soda” of several events. But getting a part of the NFL pie puts them onto a new level.

    But the reason I really like this deal is that it may be a step back to food regionalism. Seeing Coke and Pepsi, as well as Budweiser, Starbucks, McDonalds, et al, being sold throughout the country homogenizes our culture. I don’t think that this is a good thing.

    I’m of the belief that having regional diversity in our national marketplace is a very good thing. My thinking may be a bit “pie in the sky” but regional diversity can be a way of promoting civic pride. All you need to do is get a person from Kansas City and a person from Texas to talk about barbecue to understand that. Heck, thick about what Rolling Rock Beer meant to the folks in Western Pennsylvania before Anheuser-Busch bought them out.

    But I’m getting ahead of myself, dreaming my Utopian dreams. Congratulations to Jones Soda, for pulling off a major coup.


    A recipe I will be consuming tonight

    Ginger beer

    Rum

    Specifically, Reed’s Ginger Beer and Sailor Jerry’s rum. I have yet to decide the ratio to be used.

    Yes, it has been that kind of week.

    So I have that, and Tara is taking me out to an upscale restaurant in our area. Coming home is the best part of a business trip.


    7up Drops ‘All-Natural’ label as well

    Story found here.

    And for the record, having both Kraft and Cadbury-Schweppes release notices about how they are both dropping the ‘All-Natural’ from their High-Fructose Corn Syrup claim within days of one another is what is called a “notable coincidence”. Methinks a specific something was said at a specific somewhere that made both of them rethink their “HFCS is natural” position.

    But then again, I am prone to conspiracy thinking from time to time.


    Coke’s Caloric Sophistry

    What happens when you get two of the world’s largest food corporations, both with histories of unethical behavior (Coca-Cola and Nestlé) working together? A drink that burns calories.

    Enviga, which will be on sale in the US next month, will be available in Britain next year.

    The makers claim that a combination of extracts from green tea and caffeine speeds up the drinker’s metabolic rate, which helps the body to burn calories.

    I think it’s safe to say that the energy-drink industry is truly getting out of hand. Their claims of drinking 3 bottles of Enviga will burn an average of 106 calories is cynical in their marketing. As Andrew Prentice, professor of international nutrition at the London School of Hygiene and Tropical Medicine, mentioned in the article “The implicit claim to the consumer is that [Enviga] will make them lose weight.”

    Coke denies that this is their motivation, speaking through their chief Scientist Rhoma Applebaum,”We want to make clear that this is not a magic bullet to lose weight”.

    If one were to believe Coke’s position, then answer the following question – Do you think that they are thrilled or abhorred at the press that their drink is getting?

    As Calorielab pointed out – “…you could save the four bucks a day ($1,460 a year) that would cost and go for a walk instead.”

    Technorati Tags: Coca-Cola, Enviga


    Supermarket Finds: Coconut Soda (Coco Rico)

    One of my favorite supermarkets to frequent is Uwajimaya, a specialty supermarket that specializes in imported food from various regions of Asia. This is the type of market where I am just as likely to find dried shrimp eggs as a can of Campbells soup. It’s there I can find all manner of products unfamiliar and untried.

    It’s there that I picked up this can of Coco Rico, a Puerto Rican coconut soda. It’s your typical soda made with cane and corn sugar as well as coconut extract. Never one to be fearful of the unknown, I picked up the can and brought it home.

    Aroma: I could easily smell the sweetness of the drink. So much so, that it overwhelmed the subtle aroma of the coconut.

    Taste: A very sweetened club soda, with the taste of coconut milk. The end result of this is that if one likes the taste of coconut milk (an admittedly acquired taste), then there is a chance of liking this soda. If one does not like the taste of coconut milk, then the chances of liking this soda are slim.

    Having grown up on the overly sweetened yet subtlety savory colas and Dr. Peppers, I find this soda lacking. In my opinion, it’s an unremarkable soda. In looking over the internet, I find that some like this soda, while others feel that this soda is not what it used to be.

    Despite my disappointment in this soda, I am not jaded. I am looking forward to my next trip to Uwajimaya and the unknown bounty that awaits.

    Technorati Tags: Coconut Soda, Food Review


    Found in the Supermarket: Yogurt Soda

    Yes. Yogurt Soda. Carbonated yogurt. The fact that it was even in the house had Tara screaming. This, from the same woman who gave me permission to purchase and bring home a durian fruit.

    I didn’t want to make any judgement upon this product until I had a taste. So let me say the following:

    A taste is all you’ll need to draw an opinion.

    And keep the following in mind as well:

    There is a very good reason why the phrase “let’s grab a bottle of yogurt soda” has never really taken off.

    Technorati Tags: Drink, Yogurt+Soda


    Ginger Ale Deception

    Dear Bartenders of the world,

    On behalf of fans of Ginger Ale, I would like to make the following observation:

    If a customer asks for ginger ale, and you don’t carry ginger ale, it is perfectly okay to state that “We don’t carry ginger ale at this location”.

    In fact, letting us know that you don’t have ginger ale is far preferable to being served a glass of Sprite or 7-up, with a spritz of cola added. You see, this concoction lacks the one ingredient that makes ginger ale worth purchasing…the ginger.

    What you are in fact serving, is a very lame suicide soda (aka a graveyard or swampwater soda).

    I tell you this because I care.

    Love,

    Kate

    tags technorati : ginger ale drink bartending