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Why aren't more 'celeb chefs' using their status for good and not evil?

06/04/09, by Jennifer Heigl 1027 views • Categories: Food, Portland, OR - USA, Food Politics, People, Eat Local, Organics

As a longtime fan of Tony Bourdain’s writing, as well as his television shows, I was super excited to have the opportunity to cover his visit last week to the Portland area. In particular note to Kate’s recent post, I was interested in hearing his side of the story and his thoughts on the backlash of his ‘food origin’ comment. Surprisingly, he opened his lecture by addressing his appearance with Waters, harshly referring to the organic activist as the ‘Khmer Rouge.’

“I’m not sure about organic food,” Bourdain started, “Who really benefits from organic food, other than Whole Foods?"

While I understand many of the arguments against organic foods, like price and smaller yields, I’m disappointed that more ‘celebrity’ chefs don’t utilize their celeb status to promote more sustainable food practices. One of my biggest gripes at every food festival I attend is the amount of waste, the lack of organic and local foods, and the use of plastics and other non-biodegradable serving products at every event. Oy!

On my recent visit to Vegas Uncork’d, it was encouraging to hear the real 'celeb' chefs – the guys really working in the kitchen vs. making television appearances, like Bradley Ogden, Rick Moonen, and Paul Bartolotta – railing for organics, locally grown produce, and environmentally-responsible business practices. I’m wondering why more ‘celeb chefs’ don’t use their status to promote more sustainable food habits. I think television chefs in particular - I'm looking at you, Rachael Ray, Bobby Flay, and Sandra Lee - have a greater responsibility, not to mention a greater opportunity, to encourage environmentally-friendly food practices and production.

I have to say, I lost a little love for Bourdain after his lecture.


Comments, Pingbacks:

Comment from: Nick [Visitor] Email
Bourdain is really just an entertainer. It's unfortunate that so many people take what he says about food so seriously. He's like a shock-jock of the food world; many of the things he says (like the Khmer Rouge comment) either piss you off or make you laugh. Either way he has your attention, and likely some of your money. Not that there's necessarily anything wrong with that, but I wish people would stop thinking of him as anything more.
PermalinkPermalink 06/04/09 @ 13:47
Comment from: Cheryl Sternman Rule [Member] · http://www.5secondrule.typepad.com
There are some important exceptions, including Alton Brown. He has just been named Educator of the Year by the Monterey Bay Aquarium for championing sustainable seafood. In fact, he's leading a webcast tomorrow with the Aquarium's executive director. Here's a link with more info:
http://bit.ly/LCuWO
PermalinkPermalink 06/04/09 @ 14:33
Comment from: Jennifer Heigl [Member] · http://www.dailyblender.com
Yes! Alton is well known for his support of sustainable seafood! Alice, of course. But I can't think of any others.
PermalinkPermalink 06/04/09 @ 14:42
Comment from: eclecticdeb [Visitor] Email
I'm with you. I HATE the overpackaging of food and non-recyclable waste. I never understand people who put bananas in plastic produce bags.

Organic = bleh (whatever)
Sustainable = Two thumbs up
PermalinkPermalink 06/04/09 @ 14:46
Comment from: Mike G [Visitor] Email
I agree that the masses need to be led to understanding sustainability. TV chefs like Rachael Ray and Sandra Lee are all about making cooking convenient and quick. Eating sustainable takes a little more effort, and I don't think most people can be bothered to take the extra steps to prepare whole and unprocessed foods. It is sad the way we eat as Americans, never giving any thought to what we are putting into our bodies, and worse not putting any thought to how our food tastes.
PermalinkPermalink 06/05/09 @ 08:05
Comment from: LB [Visitor] Email
To be fair he has a point, I know people,who want exactly what the Khmer Rouge wanted to do. Namely, force all society back to a mytical, idyllic agrarian existence. A lot easier in theory, and look where that got the Khmer...
I'm playing devils advocate here of course, I like my vegetables sans chemicals, but I can see where he is coming from.
PermalinkPermalink 06/05/09 @ 08:28

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