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The Wine Spectator has some explaining to do

08/20/08, by Kate Hopkins Email 1047 views • Categories: Wine, Magazines

Uh oh... This can't be good.

Robin Goldstein created a fake restaurant with a fake menu, and submitted it to the Wine Spectator awards committee.

...and she won the Award of Excellence.

As part of the research for an academic paper I’m currently working on about standards for wine awards, I submitted an application for a Wine Spectator Award of Excellence. I named the restaurant “Osteria L’Intrepido” (a play on the name of a restaurant guide series that I founded, Fearless Critic). I submitted the fee ($250), a cover letter, a copy of the restaurant’s menu (a fun amalgamation of somewhat bumbling nouvelle-Italian recipes), and a wine list.

Osteria L’Intrepido won the Award of Excellence, as published in print in the August 2008 issue of Wine Spectator.

It’s troubling, of course, that a restaurant that doesn’t exist could win an Award of Excellence.

That's a bit of an understatement.

h/t to Jason.


Comments, Pingbacks:

Comment from: Kelly Thos Shay [Visitor] Email · http://kellythosshay.blogspot.com/
We really shouldn't be so surprised - most awards that are done like that are "bought". I have been in the restaurant business for over 20 years - From AAA to Mobil - it all depends on how much you are willing to shell out for good press. It has nothing to do with excellence....
PermalinkPermalink 08/20/08 @ 13:25
Comment from: Wineguy [Visitor] Email · http://sbwineblog.journalspace.com/
Yes, it is troubling. But actually the hoax was pretty well constructed, including an answering machine with an Italian phone number, a real address, and chatter on chowhound about the restaurant. You can see the WS side of the story here: http://forums.winespectator.com/eve/forums/a/tpc/f/6826053161/m/835102245
PermalinkPermalink 08/20/08 @ 19:14
Comment from: Wineguy [Visitor] Email · http://sbwineblog.journalspace.com/
Let's try that link again -- you will have to cut & paste to get it all into one line in your browser:

http://forums.winespectator.com/eve/forums/a/tpc/
f/6826053161/m/835102245
PermalinkPermalink 08/20/08 @ 19:23
Comment from: Jack, Slave to the Rhythm [Visitor] Email · http://www.forkandbottle.com
The essential posts and comments are here:

http://www.vinography.com/archives/2008/08/wine_spectator_restaurant_awar.html

and

http://dat.erobertparker.com/bboard/showthread.php?t=178480
PermalinkPermalink 08/20/08 @ 21:05

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