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HFCS propaganda

09/08/08, by Kate Hopkins Email 1747 views • Categories: High Fructose Corn Syrup (HFCS)

I haven't posted about HFCS in a long time, for a variety of reasons. But you should be aware that the folks who profit most (That'd be Archer Daniels Midland and other companies of similar ilk) are in the midst of a campaign to alert consumers that "No, really, honest, there's nothing wrong with the stuff".

Here are a few of their campaign spots. Yes, these are political ads for food, which in of itself is noteworthy.

If you want to key on any phrase in these spots, it's the "when used in moderation" line, because, as we know, HFCS is in damn near everything, including products that don't need sweetener, such as yogurt, bread, and cough syrups.

But, if you want to push the issue, if anyone ever asks what's wrong with HFCS besides the fact that we indulge in way too much of the stuff, here are a few other talking points.

1) There is debate going on HFCS's role in the upswing in diabetes cases. In may be related to our increased consumption of the sweetener (as per above), or it might be something else. The science is still working this argument out.

2) It isn't natural. Oh, they may meet the letter of the law in defining itself as natural, but they haven not only broken its spirit, they stepped on it, jumped on it, and ground the law into dust. Unless a person has ready access to centrifuges, hydroclones, ion-exchange columns, and buckets of enzymes, there's simply no way for a regular lay person to make high fructose corn syrup. None. Zero. It's not natural, no matter how they dress it up.

3) They didn't perform long-term tests on the product before putting it on the market.

4) It tastes different than cane sugar. Compare Jellies made with sugar against those made with HFCS. Or Cola.

But really, regardless of these four points, the overabundance of the sweetener is the one that truly needs to be addressed.

Thanks to Ken over at Fast Food Facts


Comments, Pingbacks:

Comment from: em [Visitor]
I disagree that political ads for food are noteworthy, as I can remember them existing for years: Got Milk, anyone? Behold the Power of Cheese? Beef, It's What's For Dinner? Pork, the Other White Meat?
PermalinkPermalink 09/08/08 @ 08:37
Comment from: Mary Mansson [Visitor] Email
Kate - I was stunned when I saw these ads. The fact that ADM is willing to pay for them shows that those of us who have chosen to eschew HFCS are making an impact.
PermalinkPermalink 09/08/08 @ 09:38
Comment from: Ryan Wanger [Visitor] Email · http://www.thereluctanteater.com
Kate - that's the first thing I thought when I read this: apparently there is enough of a backlash that they need to promote the stuff! Score one for the good guys!

Sadly, this probably will have an impact on the people who were on the fence...makes it looks like it's just the crazy hippies who think it's bad for you.
PermalinkPermalink 09/08/08 @ 11:05
Comment from: Jack [Visitor] Email · http://www.forkandbottle.com
Yes, "when used in moderation" - Almost no one who uses an HFCS staple, like Heinz Ketchup or Coke, seems able to use it in moderation. This differs from extremely similar products that have sugar in them instead. (Take, for example, Mexican Coke; comes in small bottles...you don't need/want to consume 44oz of it.)
PermalinkPermalink 09/08/08 @ 13:19
Comment from: Julia [Visitor] Email · http://www.growcookeat.com
I saw the first ad promoting HFCS in the New York Times today. I was SHOCKED! Thanks so much for listing some talking points... I wasn't really sure where to begin I was so mad.
PermalinkPermalink 09/08/08 @ 13:31
Comment from: T [Visitor]
Not surprised that the backlash/resistance is starting to take root. Just look at all the "pure cane sugar" sodas. Yeah, soda itself isn't that great for you anyway, but aside from HFCS safety or not, there really is no comparison. Around here, we will only have Mexican sugar Coca-Cola from Costco (or Thomas Kemper sugar Root Beer if Costco's out of Coke, which is often) in the house. And we read labels. The local PCC Natural Markets chain has even gone HFCS-free, which is laudable. I am hopeful it will be shamed out of usage, and we'll even get "ketchup with real sugar" in the mainstream, etc.
PermalinkPermalink 09/08/08 @ 14:53
Comment from: melissa [Visitor] Email · http://aloshaskitchen.blogspot.com
Yes, the ads are disheartening. Unfortunately, I think Ryan said it right - for people on the fence, these ads are just going to make it seem like us anti-HFCS people are conspiracy theorists/troublemakers/snobs/hippies... take your pick.

And think about this: who is most likely going to be watching these ads? The majority of America, those making packaged meals and watching too much TV... OK, now I sound like a snob, but I think you know what I mean.

For me, the only argument I need is that it's not natural. I just think common sense dictates, very strongly, that natural is the only kind of product we should consumer as human beings.

*Sigh*
PermalinkPermalink 09/08/08 @ 16:18
Comment from: maura [Member] Email · http://maurarose.livejournal.com/
I'm on record as not caring about HFCS, even though I know I should care, but I was stunned by those ads too. Among other things, they're smug. "Don't be so stupid. This stuff is great." I don't like being condescended to.

I'm impressed that the anti-HFCS backlash has been so successful that ADM is feeling the pressure.

But I think Melissa and Ryan make a good point by noting that the commercials biggest impact will be with people who don't know much about HFCS or are on the fence about it. I suppose that was ADM's goal.
PermalinkPermalink 09/09/08 @ 06:49
Comment from: Louise [Visitor] Email · http://livinlocal.wordpress.com/
I caught one of these on TV the other day and thought it was a Saturday Night Live commercial spoof.
PermalinkPermalink 09/09/08 @ 07:33
Comment from: Almost Vegetarian [Visitor] · http://www.almostvegetarian.com
Oh, I've been fascinated, just fascinated with these ads. Of course, it is fascinated in that car accident sort of way. But fascinated, nonetheless.

And just a little scared.

Cheers!
PermalinkPermalink 09/09/08 @ 08:27
Comment from: Hannah Elise [Visitor] Email · http://aiketgate.wordpress.com
Maura's right - they're definitely condescending. They're making it sound as if people who aren't fans of HFCS have no real argument to back it up, and, when confronted, deflate easily. *sigh*
PermalinkPermalink 09/09/08 @ 10:15
Comment from: cornrefiner [Member] Email
High fructose corn syrup may have a complicated-sounding name, but it's actually a simple sweetener, made from corn, that is nutritionally the same as sugar.

High fructose corn syrup is not sweeter than sugar, it’s not higher in calories and it’s not metabolized differently than sugar.

The American Medical Association in June 2008 helped put to rest misunderstandings about this sweetener and obesity, stating that “high fructose corn syrup does not appear to contribute to obesity more than other caloric sweeteners.”

Consumers can see the latest research and learn more about high fructose corn syrup at www.HFCSfacts.com and www.SweetSurprise.com.

Audrae Erickson
Corn Refiners Association
PermalinkPermalink 09/09/08 @ 13:52
Comment from: Litsa [Visitor] Email · http://litsakouzina.blogspot.com
I just thought, there are more than enough drugs and dangerous substances derived from "completely natural" sources. Just because some of the starting ingredients are natural, does not mean you will get something natural at the end of the process.

Those ads are really screaming "we know so well you are all so dumb and you will of course come back, after we showed you how stupid it is to think before acting... and you are of course too brainless to be even able to think" *shudder*
PermalinkPermalink 09/09/08 @ 14:07
Comment from: amanda [Visitor]
Of course the references cited by Audrae the "cornrefiner" are funded by the Corn Refiners Association. Little wonder that they will back up your claims. You would have more credibility if you cited references that were NOT funded by your home organization.

PermalinkPermalink 09/09/08 @ 14:48
Comment from: Julia [Visitor] Email
The Corn Refiners Association is an organization whose membership (as so listed on their website) includes: Archer Daniels Midland Company; Cargill, Incorporated; Corn Products International, Inc.; National Starch LLC; Penford Products Co.; Roquette America, Inc.; and Tate & Lyle Ingredients Americas, Inc.
The top two listed are the major players when it comes to bamboozling the American public.
What Ms. Erickson doesn't seem to realize her audience is well educated on this topic. Perhaps the government's seal of approval is all she needs and the idea that it is out there on these two other web sites as credible sources for approval of using this nasty unhealthy sweetener.

To reiterate what Amanda said...Audrae holds very little credibility since the two website she lists are produced and copyrighted by The Corn Refiners Association. And Audrae, just because the AMA supports your claims doesn't hold credible witness when many physicians in the county are leaving the AMA because it too has become one of the members of corporate America trying to control what the public thinks they need and should know.

T [Visitor] mentioned about ketchup made with sugar in the mainstream...I recently bought Heinz Organic Tomato Ketchup...it's a start.

PermalinkPermalink 09/09/08 @ 15:27
Comment from: Sarah [Visitor] Email · http://www.allrecipes.com
In Europe the sodas are also still made with sugar and not high fructose corn syrup. why is it just the sodas in this country have that crap in them? and so many other products?
PermalinkPermalink 09/09/08 @ 15:30
Comment from: Kristen [Visitor]
Looked like Eve tempting Adam in the Garden of Eden with a bright red Popsicle :)
PermalinkPermalink 09/11/08 @ 12:46
Comment from: melissa [Visitor] Email · http://aloshaskitchen.blogspot.com
They're making it sound as if people who aren't fans of HFCS have no real argument to back it up, and, when confronted, deflate easily. *sigh*

Exactly. That's infuriating.

And you know what? I stopped buying anything with HFCS in it some time back - EXCEPT - except for lemonade for my husband. He grew up drinking soda, which I haven't bought for almost 5 years now. But he likes a "taste" drink when he has dinner, so I bought lemonade instead. Which also had HFCS in it!

So last week, after a discussion about it, I bought him lemonade that was entirely pure, with just a bit of sugar. And we LOVED it.

So why use this stuff ever? It's completely out of our lives, personally, and we aren't missing it, so why should we as a culture continue to put it in anything? IT ISN'T NATURAL. Like I said in my earlier comment, that just says it all.
PermalinkPermalink 09/11/08 @ 21:53
Comment from: lynn830@aol.com [Member] Email
The real problem with HFCS is not that it is a substitute for sugar in items that are sweet -- sodas, desserts, etc. It is that HFCS is in items that ought to be healthy -- and are not when HFCS is added. I have seen it in humus (and no traditional recipe has any sugar or sweetener), whole wheat English muffins and bread, tomato sauce and spaghetti sauce, etc. I always read ingredient labels -- and am always amazed where HFCS is added.
PermalinkPermalink 09/12/08 @ 15:56
Comment from: Maggie [Visitor]
I agree with all of your posts, because I just read them all.
I am so happy that others have seen this commercial and feel the same way I do about them
When I first saw this commercial, the only reaction I really felt was fear.
Its scary that their actually trying to brainwash us into thinking this crap is good for us.

How about this for an argument?
HFCS is basically corn soaked in chemicals which dissolve the enzymes in it. That technically makes the corn already predigested; so when its put into our bodies, they don't need to work to digest it, so we just store it away.

So how can that be natural?
It just infuriates me that their making it seem like the people who are against HFCS don't have any argument, because we DO. Just look it up online, and you can find out how they make it.

I just wish there was a way where we could all show the public how bad this is for you.

PermalinkPermalink 09/14/08 @ 18:31
Comment from: Kelly [Visitor] Email
I knew the stuff wasn't good and avoided it when possible, but I didn't have an intelligent argument to back up my gut feeling. The commercial made me want to know the facts, so I did my research and now I've dumped everything from my refrigerator that contains HFCS. So thanks CRA!
PermalinkPermalink 09/15/08 @ 14:52
Comment from: Jennifer [Visitor] Email
To Audrae Erickson:
Just know that I do not buy *anything* that contains high fructose corn syrup and never will for my family. I also tell my friends and family to avoid it. And, that is regardless of how many sources you, or your public relations campaign, site saying it's no different than sugar.

The body is not meant to be fed processed food and eventually people will learn that all this crap (along with pesticides, other chemicals, and plastics) is what is causing cancer and other numerous diseases that are so prevalent in the United States.
PermalinkPermalink 09/18/08 @ 07:35
Comment from: jennifer [Visitor] Email · http://www.uptake.com/hawaii/honolulu.html
I, too, was rather surprised when I first saw the ads. (They run both of them regularly in my market.) I was already aware of the controversy, but these ads have made me even more determined to avoid HFCS. If they are willing to invest that money to "let me know" that it's really fine to ingest, that in itself sets off alarm bells.

I am a moderate-level label reader, but vow to become better. My problem is explaining to my 9 y-o son why we need to eliminate so many items that contain it. I'll just explain to him that yes, I expect a piece of Halloween candy to be made with HFCS and be bad for you...but not our beloved hummus! He needs to learn the difference.
PermalinkPermalink 09/22/08 @ 09:26
Comment from: Anne [Visitor] Email
These ads really offend me as an intelligent, articulate, thinking person because if someone asked me "what DO they say about HFCS?" I would NOT freeze and say, "ur...um..." I would string many coherent sentences together to get my point across. I am not some ewe who just goes along with the popular bullet points of the day who will be swayed by someone telling me HFCS is "natural" and fine "in moderation"!

My son could pronounce "high fructose corn syrup" at age 3 and knows that we read labels in our family and do not buy things with HFCS as an ingredient. Period.
PermalinkPermalink 09/30/08 @ 14:10
Comment from: Tracker [Visitor] Email
Yeah, and arsenic and cyanide are "natural" too, but you don't want to eat them. Plenty of things are natural, not that HFCS with it's dozens-of-steps-man-made creation is. I think that the FDA has really failed everyone by being unwilling to define what is "natural". I mean it isn't that difficult. If it's been messed around with, they shouldn't be able to say it's "natural".

I know this is anecdotal, but for me, I've noticed, and so have other members of my family who have cut the HFCS from our diet, that we're not hungry all the time. And if we slip up and eat some, we'll be ravenously hungry afterward. I have lost 30 lbs since cutting it out of my diet. And when you're not hungry all the time, it's easier to lose weight. If you're hungry all the time, stop eating processed crap! You will notice the difference.
PermalinkPermalink 04/03/09 @ 10:50
Their goal was never to try to convince the people who know HFCS is bad for you. They are trying to target the people who do not think about their health and convince them nothing is wrong with their product so instead of talking on this site about how bad it is everyone needs to spread the word to other people. Knowledge is power, let us use our knowledge to our advantage.
PermalinkPermalink 04/14/09 @ 12:40

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