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Dumbing it Down: Thai Food and America's Palate

02/05/10, by Kate Hopkins Email 3654 views • Categories: Restaurants

There was recently a conversation on Slog about Thai food, and the "typical" American's response to it. Apparently there is a practice that occurs in some Thai restaurants of presenting a dish with less spice than what the restaurant would serve themselves. In other words, they have a definition of "5-Star spicy" that they use for themselves, and a less hot "5-Star spicy" that is applied to everyone else.

The resulting conversation is indicative of two major food camps here in America. On one side we have those who want to experience the true "exotic" nature of a dish, not one that has been watered down for the standard American palate. On the other side is a group of people who want the food their way, regardless of how authentic it may or may not be. Both of these positions were mentioned in the Slop piece.

The first camp was represented with Jonathan Gold, a food writer who carries around a card with him written in indic script that essentially reads "Please give me your your best spices. I can handle it. Honest", so that when he's in Thailand, he's gets the a real meal, not one dumbed down for a tourist.

The second camp was represented by a family in a Thai restaurant here in America who stated that they wanted absolutely no spice in their dish at all.

Setting aside for the moment the incorrect assertion that all American's have roughly the same tastes, I do find this divide between approaches to food utterly fascinating, mostly because there's false assumptions being made by everyone.

I love the idea that there's this "authentic" dish floating out their in the ether some where, and that there are a handful of self-described food anthropologists out there who believe that they can find it. Recipes are a reflection of culture. Period. The fact that there is more than one way to prepare any given dish is indicative of that. When someone tells me they've cooked an authentic Italian meal, I honestly have definitive idea what that means. Authentic to what Italians eat today? What they are fifty years ago? One hundred?

Food changes generation to generation, and is influenced by swath of variables as simple as farm production, and as complex as class structure. Recipes change based off of the availability (or lack-thereof) of said food. Add to this the fact that recipes are also an individuals interpretation of an idea and what we're left with is no definitive recipe for bolognese sauce or kaeng khiaowan. That's not to say that recipes can't have definitive characteristics, but how those characteristics are achieved can be vast or minimal.

All of this is my way of saying looking for an authentic imported cuisine experience is almost always a lost cause, because the word "authentic" is undefinable.

Add to this is the fact that there is not one single imported cuisine that has been brought into the United States that hasn't been altered in some manner to accommodate our tastes. Spaghetti and Meatballs is about as Italian of a meal as General Tso's Chicken is Chinese. Hell, Mexican cuisine didn't even make it across the border before being altered into a variation called "Tex-Mex". There's a long standing tradition of having inauthentic "authentic" cuisines here in the United States. American-Thai cuisine is just another in a long line of interpretations passing itself off as "real".

That being said, anyone who goes into a Thai restaurant asking for "no spice" deserves to be kicked out on their ear. Asking for "no spice" at a Thai restaurant is akin to going to a steakhouse and asking for a veggie burger. It smacks of that very American tradition of "the customer is always right", an idea that is demonstrably wrong. But business is business, and I'm sure that the restaurant, working on thin margins to begin with, doesn't wish to risk throwing any revenue out their door, even if it means compromising those defining characteristics mentioned above.

Now let's address the issue of two different standards of "5-star". Honestly? I'm not that concerned about it. Because I know , deep in my heart, somewhere in each Thai/American community found here in the States is that one Thai restaurant who, when they say "5-star spicy" actually mean "5-star spicy". And when I find such a place, I swear by all that is delicious and good that they will see my business on a regular basis.

And those places whose "5-star spicy" doesn't raise a single bead of sweat will never see a dime from me again.


Comments, Pingbacks:

Comment from: JP Villanueva [Visitor] Email · http://jpv206.wordpress.com
Kate,
This post resonates with me so much now. I'm living in Manhattan, where people will loudly exclaim, YOU CAN GET EVERYTHING HERE without any sense of shame.

When I come back at them and say FRESH CORN TORTILLAS and they look back at me dumbfounded.

I feel like back in Seattle, when we wanted to have a special evening, we'd seek out something "authentic." That strategy backfires most of the time in Manhattan... we keep getting tricked into going to places that have been yuppified and (sorry) whitewashed beyond recognition.

In the end, I'm having to put aside my "authentic" reflex and go for what's relevant, and what's available... not to mention what is affordable.

I wish there was a grassroots movement i could belong to that says "don't give me that tourist crap, i want it real, and i want it spicy." It would be cool to wear a badge....
PermalinkPermalink 02/05/10 @ 08:47
Comment from: M Horak [Visitor] Email · http://markushorak.com
Just wanted to make the point that it's not uniquely American to localize or "dumb down" cuisines from other countries – though, obviously we do it well. Travel anywhere for long enough and eventually you’ll want to eat something familiar. That’s when you’ll see that Italian food in China or Chinese food in Italy (if you can find it at all) is about as “authentic” as “5-star spicy” at some American restaurants.

Being authentically spiced is one thing, but in Sichuan cooking, for example, you’d also better be prepared to try pig brains or duck intestines in order to keep it real. Selectively picking and choosing parts of a cuisine – no matter how accurately reproduced – is editing & dumbing down as well. That can be a simple matter of supply and demand.

I love collecting my own authentic experiences at the source and, when I return home, I don’t always want to be challenged. Point taken though, I wouldn’t mind having a decent Thai restaurant in my neighborhood.
PermalinkPermalink 02/05/10 @ 11:04
Comment from: Pam [Visitor] Email
It's not just Thai restaurants, it's all restuarants of all types. I always make a point of asking if they mean "gringo"/American spicy or "their" spicy.

The menus change, too. I still remember goign to a Korean BBQ restuarant for the first time with a Korean lady from work. She got one menu, us non-Koreans got a completely different one. The difference wasn't just the language, either.

I'm American mutt (suburban, white, upwardly-mobile variety) and my Hubby is Filipino. His whole extended family still cooks mostly close to the Ilucano recipes they grew up with in the Philippines. The only modifications are due to lack of available ingredients but even that is not much of an issue as there is a large, healthy network of shippers and suppliers. They are all vastly bemused that, for the most part, I can appreciate and enjoy their cuisine.

What's really odd is that in large part the opposite is not true. Dad (and most of the others) cannot stand and will refuse to eat anything other than Filipino food, some basic "Chinese" dishes and Filipino-ized American food.

Not sure I really have a point with all this, except perhaps to say it's not just an American thing.
PermalinkPermalink 02/05/10 @ 11:17
Comment from: Kate Hopkins [Member] Email · http://www.accidentalhedonist.com
These are great points about this being a global trait, rather than being exclusively American. Thanks all!
PermalinkPermalink 02/05/10 @ 11:58
Comment from: Brooks [Visitor] Email
Well said, Kate. But please add one caveat: places that make five star truly spicy by just adding a quarter cup of chili oil (or, worse, capsaicin extract) should also be avoided.

Truly good spicy Thai requires simmering with peppers for a reasonable amount of time, and often also requires increasing the amount of garlic and basil to maintain balance.
PermalinkPermalink 02/06/10 @ 10:58
Comment from: RT [Visitor] Email
Localization of foreign foods is a global thing. Beef vindaloo is all over England, but do you really think it is served in India? (Hint: no) But if you're even in India, get Chinese food there; it's way different than anything you'll find here or in China. Why? Because it's adapted to suit local palettes. Starbucks in Thailand sells a very different assortment of foodstuffs than what we get here.

Also, we really have to stop conflating spice and heat: they are not the same thing. Spice is flavor, heat is heat.
PermalinkPermalink 02/06/10 @ 11:00
Comment from: LB [Visitor] Email
Its a perfectly normal thing, and has been happening for as long as their have been regional cuisines (ie, forever). Alsacian cuisine is French cuisine adapted to German tastes (and vice versa), Anglo-Indian food is Indian food adapted by the British Raj to their tastes. Nothing wrong with any of it. Come to Australia and try the Dim Sim (not dim sum) or the various forms of parmigiana that are on eveyr public house menu.
I think a far more insidious trens is 'fusion' where all the better restaurants have to start 'reinventing' their cuisine to keep all the trendy 'foodies' while alienating all the genuine gourmands and gourmets.
PermalinkPermalink 02/08/10 @ 00:58
Comment from: Jason Truesdell [Visitor] Email · http://blog.jagaimo.com/
My wife and I have found it funny that we even get to choose how spicy our food would be, rather than letting the restaurant serve it the way they think tastes best. It's incredibly American to expect such short-order customizability. But I suppose the huge variation in culinary experience in the US makes it necessary.

When visiting Thailand, H. never once was asked how spicy the food should be when served. In my own experience in Japan, Korea, Taiwan, Korea, or anywhere in Europe, you could possibly make certain reasonable requests, but it was not so common unless you had unusual needs, and you were certainly almost never asked how spicy you wanted the food; it would just come with a reasonable default.

It's actually kind of tedious to order in Indian or Thai restaurants here because they seem to follow up with a litany of questions about how you want each dish prepared.
PermalinkPermalink 02/08/10 @ 15:41
Comment from: jinushaun [Visitor] Email
Firstly, Americanised ethnic cuisine is a misnomer and implies only the US practices this. Do enough traveling and you'll find local versions of ethnic foods adjusted to suit the local palate; whether it is a burger in Japan or Italian food in Peru. I know Indians in particular are fond of an Indianised form of Chinese food heavy with "Indian spices." I think the term "localised" is more appropriate.

Secondly, the whole authentic argument is senseless, because no one cooks the same dish exactly the same way. To worry whether Thai food from one restaurant is more authentic than another is like worrying about whether Texas or Kansas City style BBQ is more authentic. Arguments about "authenticity" is not just about exotic foreign cuisine. It happens with local foods as well.

As true foodies, we should be concerned first and foremost with taste. Shitty Thai food cooked by a real Thai person is not better than amazing Thai food cooked by a non-Thai. I'm Asian, but I probably cook European/American food better than any of my White friends.

Regarding spiciness/hotness, well I don't think most people eat hot foods for the sake of hotness. For Asians foods, I'd rather be wowed by the choice of exotic ingredients than a bland dish masked by intense heat. I've been to too many countless Asian restaurants that lack the full range of pungent flavours found in cuisine from region. I don't want plain salt. I want fish sauce, oyster sauce, shrimp paste, pig blood, bone marrow, MSG, etc... The real flavour producers. That's a lot more important than hotness. (For those concerned about "MSG", natural glutamate is quite common and is a natural by-product of a lot of typical cooking processes.)    
PermalinkPermalink 02/08/10 @ 16:34
Comment from: Dave [Visitor] Email · http://www.food-fire.com
Nice, thought-provoking piece.

Both our favorite Thai and Indian restaurants give their menus a global context by setting them up so that there is no doubt about what you are getting in terms of spice and heat.

The Indian joint rates their spiciness as mild, medium, hot, and Indian hot. The Thai place does 1-5 stars, with 1 being what they call Minnesotan hot.
PermalinkPermalink 02/10/10 @ 11:11
Comment from: Cherry [Visitor] Email · http://www.HomeThaiRecipes.com
But thats the beauty of Thai food - its so adaptable, and you can adapt to the ingredients you have and still make great tasting food. I am Thai and its rare that people cook things the same way, so i think the idea of a truly "authentic" dish is a bit of a myth, as everyone cooks depending on their personal tastes, and what they have in the kitchen at that moment in time.
PermalinkPermalink 02/13/10 @ 19:02
Comment from: Sam [Visitor]
I just want to say one thing about the whole localised version of a cuisine. I think Thai and Indian cuisines are some of the most authentic in terms of flavors used. Maybe its simply the area I live in (Chicago) but a lot of what is on the menu here I was able to get 'over there'. Sure the spiciness was adjusted, but the basic flavors and dishes were there. And I was in some rural areas :) so I don't believe it was simply a tourist thing (plus having locals order helped a lot.)

So I suppose what I am saying is people put too much emphasis on heat I think (same as someone before its almost a mentality of I'm better.) Whereas I think we should be pretty happy that we can get at least the same flavor palettes (as opposed to Chinese or Italian seem to be, though I've never been to Italy)
PermalinkPermalink 02/16/10 @ 10:45
Comment from: dan the globe trotter [Visitor] Email · http://www.superiorpapers.com/
i love thai food. people should appreciate the spices on any thai food. they are just a combination of great spices that americans can also include on their meals. spices make thai cuisine so unique on this world. for beginners, i recommend pad thai. the taste is really awesome!
PermalinkPermalink 06/22/10 @ 02:07
Comment from: best restaurant [Visitor] Email · http://www.menuspotlight.com
i love this blog .They have actually already been around for a few months already so I’m not sure how much longer they can use that we are still new excuse for hiccups in their service. The food LOOKS good, but until I start to hear better feedback on Thai at Silk I will probably stick to People’s Palace in Greenbelt for my high-end frou frou Thai food. so you can add restaurant . thanks.................
PermalinkPermalink 06/25/10 @ 03:23
Comment from: Jessa [Visitor] Email · http://vegetarian-dishes.com/
"The second camp was represented by a family in a Thai restaurant here in America who stated that they wanted absolutely no spice in their dish at all."

Are you serious, please tell me you were joking!
PermalinkPermalink 08/09/10 @ 23:06

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