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Do Food Bloggers Really Need A 'Code of Ethics'?

05/07/09, by Jennifer Heigl 1688 views • Categories: Food News, Food Blogs

When I was younger, I loved recess. Doesn’t everyone? The chance to get out of your boring, quiet classroom to run around and act like a fool for an hour! Every day, there were so many playground options – the swings, the play structure, the monkey bars. There would always be a group of kids playing dodgeball or kickball or tag as well. Even though I liked playing with my smaller group of friends, every once in a while I’d join in a group activity.

It seemed, though, that every time I participated in a group game, there were always rules I didn’t follow. Staying in the game too long, not staying in the game long enough, hitting the ball outside the lines. Inevitably, there was always one person creating rules from the sidelines, and after a while, it became too difficult to follow all the rules. After a while, it took all the fun out of the experience.

A few weeks ago, two food bloggers announced that they had created a ’food blog code of ethics’. When the website, and the list of ‘guidelines’ was announced, the food blogger community was all atwitter – literally. The Twitter messages sprang up like wildfire, some for the code, many who questioned the code. Who were the authors? Why did they feel the need to write code? How did they determine the list of ‘rules’?

As a food blogger, I’ve read the Association of Food Journalists Food Critics’ Guidelines, but I've always felt as though they didn’t really apply to me. I consider myself more of a food writer and enthusiast rather than a traditional food critic. I created my food blog because I didn’t want to follow someone else’s rules. Moreso, my favorite part of food blogging is getting to know the chefs and restaurant managers, rather than remaining anonymous, and I’m always happy to accept free drinks and meals!

This week, the community at eGullet released their own ‘food blog code of ethics’ as well, and I feel the need to take the same stance as I did with the previous ‘code of ethics’ (though I hold the eGullet folks to higher regards). First of all, I don’t think ethics can be acquired – you either have them or you don’t. Secondly, I feel a little left out of the process. Who are you, as a group of anonymous food bloggers, or just two food bloggers looking for more press, to develop a list of guidelines that you think I should follow? While I appreciate the suggestions, I think that the food blog arena, and the blogging community in general, is in a different sector than traditional journalism. When it comes down to brass tacks, the whole Internet blog-fest began with people who just wanted to write and voice their opinions without the restrictions of editors or publishers.

I say, let’s stick to freedom of speech across the board! Let bloggers write what they want, without being condemned for not following someone else's guidelines. More power to you for observing either of the codes of ethics, but more power to you for having your own code of blogging ethics, food blog or not.


Comments, Pingbacks:

Comment from: The Gastrognome [Visitor] Email · http://thegastrognome.wordpress.com
Um, you totally stole my article I was going to write for Sat! Seriously, though, I do think there is a difference between the people who are writing a blog with the purpose of profit and journalism, and someone (like me!) who write because I enjoy it. I don't give a flying f*ck what anyone thinks about my ethics, I have them, and I follow my own, I don't need their list. I maybe driving a car loaned to me for free by Ford to go wine tasting this weekend, but I feel that as long as I'm honest about where it came from and why I'm writing about it, that is my ethical choice.

I agree with your points completely!
PermalinkPermalink 05/07/09 @ 11:00
Comment from: Jennifer Heigl [Member] · http://www.dailyblender.com
Haha! Sorry about that Naomi! But at least you agree! We don't have to have a food blogger throwdown! :)
PermalinkPermalink 05/07/09 @ 11:03
Comment from: cybele [Visitor] Email · http://www.typetive.com/candyblog
You had me until "I say, let’s stick to freedom of speech across the board!"

I'm not sure that phrase means what you think it means.

Of course you can say whatever you want whatever you want.

But of course lots of things keep you from saying it. Morals, ethics, laws, codes of conduct, spellcheck, characters that can be displayed on the internet, user agreements. An ethical code does not infringe upon free speech, it just codifies what's acceptable & what format it might take. (Usually it just means transparency.)

In the end, just because you can do something, doesn't mean you should.

It appears that most of the code is about reviewing, and most of that is about reviewing restaurants ... as if that's all food blogging is about. (And the ethical code is kind of dodgy about intellectual property still.)

As far as the topic at hand, I thought Kate blazed a pretty good trail with her own code early on which I used as a model for mine. As long as you have your own standards, make them freely known and stick to them, I don't think anyone needs to hold up these badges as ideals - just a shortcut. Kind of like cake mixes.
PermalinkPermalink 05/07/09 @ 12:39
Comment from: Kate Hopkins [Member] Email · http://www.accidentalhedonist.com
I'll say what I wrote on Twitter about a week ago in regard to this: Ethics comes from actions, not from a .jpg badge or even an 'I agree' in a forum post.

I have several questions surrounding this - is there rampant abuse of freebies that require such response? - Are freebies the real root cause of why people don't take food bloggers or forum posters seriously? What illness are we supposedly trying to cure here?

Then there's the other side of the coin here - music reviewers get free CDs and mp3's all the time. Book reviewers get free books all the time. Hoolywood studios hold free movie screenings for critics all...of...the...time. So what makes food and restaurant reviewers so special as to warrant a special code of ethics that's different from these other forms of entertainment? No one as of yet, has provided me with a sensible answer to any of these questions.

Having been on the periphery of the food world for a little while now, I can say this - I know food people who love to seem self-important. Perhaps defining a code helps fulfill some part of their soul that makes them believe what they are doing is important.

But here's the irony to all of this. For all of the talk of journalistic standards, there's precious little journalism actually going on. Reviewing, which is what is really going on here, is not journalism, it's critiquing, which holds a different set of values...such as in depth knowledge and critical analysis that allows the reader to find out what the heck the plate of white asparagus with sorrel, white pepper, and honey
is supposed to mean in the grand scheme of the food world.

And barring any set of extensive knowledge, perhaps the food writer just wants to be heard by an audience, which makes them an entertainer as well. But there's precious little of that going on as well, because many food fans are off practicing 'journalism.'

But I digress...

Food writers are rarely journalists. Therefore, journalistic ethics do not hold here.
PermalinkPermalink 05/07/09 @ 13:01
Comment from: Martin [Visitor] Email
"I’m always happy to accept free drinks and meals!"

Just took you off my bookmarks. Simply because I can't trust that you're not more interested in your tummy than mine.

I guess that's the difference between journalism and blogging, huh?
PermalinkPermalink 05/07/09 @ 21:18
Comment from: Martin [Visitor] Email
Kate,

You say, "Then there's the other side of the coin here - music reviewers get free CDs and mp3's all the time. Book reviewers get free books all the time. Hoolywood studios hold free movie screenings for critics all...of...the...time. So what makes food and restaurant reviewers so special as to warrant a special code of ethics that's different from these other forms of entertainment?"

It's pretty elementary. If they know you will write about you they will change the portion, pay unusual attention, and otherwise give you something that other customers won't get. You can't change a book, movie, TV show, or song just for the critic.

Surprised you haven't figured that out yet. Journalists figured it out a long time ago.
PermalinkPermalink 05/07/09 @ 21:29
Comment from: LB [Visitor] Email
Because a bunch of private citizens posting their own opinions about food is so the same as a bunch of professional journalists paid to write opinions for media groups with large readerships.
The last thing we need is food blogging being hijacked by a bunch of self appointed moral and ethical police.
PermalinkPermalink 05/07/09 @ 21:50
Comment from: Patricia Eddy [Visitor] Email · http://www.cooklocal.com
Regarding the commenter who posted "Simply because I can't trust that you're not more interested in your tummy than mine."...

This is part of the difference between journalism and blogging IMHO. A food critic for the New York Times is paid to be interested in the greater good, in the food world as a whole, and in diners tummies everywhere. A food blogger, who writes about a restaurant or a dish they enjoy, is doing exactly that. Writing about a food or a dish they enjoy. Most bloggers I know and read (and that includes Kate and her guest bloggers here) are not professing that restaurant XYZ has the best pancakes ever and anyone who has ever loved pancakes must go here ASAP. They're talking about a restaurant they went to, with pancakes they liked, in an atmosphere they enjoy.

Bookmark them or not, come visit their site or not. If you think like I do, you'll enjoy my site. If you don't, then maybe you won't. But that's really ok. I don't write my site (and I believe most food bloggers don't write their sites) for any one person or for all people. We write about food because we love food.

I read Kate's site because I believe she and I share some similar beliefs about food. We also share some different beliefs about food, but this is part of why her site is interesting to me. It not only exposes me to foods and restaurants that I am apt to enjoy, but it exposes me to ideas I've never considered.



PermalinkPermalink 05/07/09 @ 22:25
Comment from: Martin [Visitor] Email
LB,
You're right, a bunch of private citizens posting their own opinions about food is a great thing. But when bloggers get free food they are no longer private citizens, because we, private citizens all, don't get the free food they do. And when bloggers advertise that they're not against accepting free food or drink, I know, having been in the business, they're not getting the treatment that "private citizens" get. They are clearly asking to be treated specially. It's almost extortion. This is the difference between something like Zagat's, a collection of people who don't identify themselves as critics or bloggers, and individual bloggers, who will, apparently, accept free food and drink because they've identified themselves as a food blogger. Who do you trust?

I'm certainly not trying to stifle folk's accounts of their meals at restaurants. I think, as I think you do, that honest appraisals, by folks who haven't been given a meal or a drink, are the best recommendations. But the views of someone who says, "I’m always happy to accept free drinks and meals!" can't be trusted, in my view.
PermalinkPermalink 05/07/09 @ 23:00
Comment from: Donald [Visitor] Email · http://kitchen.mrorph.com
I don't really believe that the foodie blogging community needs or, for that matter wants, a nanny state set of rules or guidelines.

Most of us follow an unwritten set of ethics and if not, infractions are noticed and readership withers.

Typically, food bloggers write what they want to share because they want to share. At least a lot do and those are the ones whom I read.
PermalinkPermalink 05/08/09 @ 04:14
Comment from: Kate Hopkins [Member] Email · http://www.accidentalhedonist.com
"It's pretty elementary. If they know you will write about you they will change the portion, pay unusual attention, and otherwise give you something that other customers won't get. You can't change a book, movie, TV show, or song just for the critic."

I don't necessarily agree with your assertion here. Freebies work on three different levels. There are the PR events, to which the public is typically not invited. Then there's the delivery of free items in the mail, such as cookies, wines, and such. Finally there's getting better service at a public event because you're recognized as a critic/food writer. Let's look at these three things seperately.

The freebies in the mail? That matches up perfectly with the comparison free CD's and free movie tickets. Every instance of free items that I have received has been something that one can pick up at a local store. There is no difference in product.

As for the better service at restaurants. It rarely happens. Yes a restaurant may recognize a critic, but typically the service line is such that it's next to impossible to get a dish prepared differently from anyone else on that given night. Sometimes a complimentary amuse bouche comes to the table, but that's an even rarer occurrence. And when they do, that can't cover up for the quality of dishes that have been ordered and paid for.

Finally there are the free events. My experience with these have been few, but I can say that none of them have been put on with the intent of highlighting one restaurant or food over any other. I am sure that there are restaurant specific events out there, but these seem less prevalent than the ones celebrating "all local chefs" or "the British Columbia Wine Industry". The scope of these events are often larger than one specific restaurant or food.

So where's the conflict here? Granted, if a reviewer's restaurant critique is colored by the free amuse bouche, then they're not all that keen of a reviewer. And if the meal is comped, there are ways of paying for it surreptitiously (such as leaving a gratuity for the amount of the dinner).

But there larger point is this: how one responds to situations above are individual responses, based off of how someone interprets what is right versus what is wrong. Do you really think that everyone who signs up for the pledge will adhere to it? Do you think that everyone on eGullet who agrees to their terms will follow it? The answer is - of course not.

And if you have institutional ethics that have no ramifications if one doesn't follow them, what's the point of having them at all? To make us feel good? Hell, I feel just fine even before this became an issue, because anyone who has been around long enough realizes that most free food stuff just isn't that good to begin with.
PermalinkPermalink 05/08/09 @ 08:09
Comment from: Leslie [Visitor] Email · http://www.three-bowls.com
Oh PS I hope this is self-evident but that grumpy quality of writing comment was not directed at this blog!
PermalinkPermalink 05/08/09 @ 09:02
Comment from: Chris Ann [Visitor] Email · http://www.lovefeasttable.com
I agree with all your points!! I guess I was wondering, as a very new food blogger, what exactly happened to them that got them so jazzed up to want to write the code (if they did it for publicity, that's genious! but is it ethical?;). I personally, haven't come across any major negativity or bad ethics...but then again, maybe I haven't been at this long enough. It felt a little to me like it was taking the fun out of the party. A blog is a journal of YOUR experience and opionions and you should be free to write what you please, whether, you received a free cookbook or not! That's not selling out, it's having fun! Fun is good. Variety, is the spice of food blogging! Let's not take the fun out of it!
PermalinkPermalink 05/08/09 @ 09:49
Comment from: LB [Visitor] Email
Martin, I do agree with you. I would not appreciate reading a food blog review that had been 'bought' by a restaurant. My issue is more with the practicalities of a code of ethics. As this is not an organised industry there is little to no scope for an official ethics watchdog. Which means the code of ethics will be voluntary and self enforced, which is fine. What I am worried about is self appointed 'food blog ethics police' taking it on themselves to try and police the food blogosphere.
I do not have a food blog, but I am very keen on food. I am friends with one of the only organic pork producers in Australia. I buy a lot of pork from him bi-weekly at a farmers market and have visited the farm on occasion. Because I am a regular I recieve discounts, sometimes even freebies. Now, the meat is simply superb and I take every opportunity to recommend it to people looking for top quality pork. I do not do this because I recieve a discount. None of this is at all unethical, but if I were posting such recommendations on a food blog it could be percieved as such by some self righteous person or other.
Like Kissinger said, the smaller the stakes, th more vicious the politics. Trying to introduce a code of ethics into what is essentially a community of private citizens just seems like a huge way of splitting that community.
There are issues of definition and scale too. If I started a food blog blogging about local foods and such would I be expected to maintain the same ethical standard as, say, David Lebovitz who not only has a food blog but is a published author as well? Would I have to declare the fact that I got a $23 packet of bacon for $20 with a salami thrown in before I post about my favourite pork? Will I have to write every post with the code of ethics in mind? "Should I write a review of that Indian restaurant where I know the owner and he gives me free samples of new additions to the menu? Oh, but what if someone heards about thre freebies, no, better not." Etc.

Sorry for the long post, I hope it is not too rambly.
PermalinkPermalink 05/08/09 @ 20:21
Comment from: clmm8899 [Visitor] Email
http://www.nike-star-shoes.com/Air_Pippen_I.html Air Pippen I
PermalinkPermalink 05/19/09 @ 18:51
Comment from: PortlandFoodAdventures [Visitor] Email · http://www.portlandfoodadventures.com
I agree with you. It's a free world out there, especially on the internets.

If someone doesn't like your style or agree with your opinions, they don't have to read you.

And if someone thinks you are doing a worthy establishment a disservice, there are checks and balances, one of which is the comments section.
PermalinkPermalink 04/26/10 @ 10:23

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