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Reality Check - The Moment

11/13/07, by Kate Hopkins Email 3634 views • Categories: Food, Magazines

When it comes to food, there is a dissonance between what we read in Bon Appetit and Gourmet and what actually occurs in the kitchens across this country. Chris Kimball touches on it briefly in his recent discussion with Serious Eats when he says of these types of magazines:

The editors at the other food magazines write for their friends and themselves. They feel compelled to do something different every year because they're bored. People want mainstream American cooking, and that's what we give them.

While I'll argue the fact that food magazines select their content based off of what sells, and not because they're bored, I do agree that the majority of Americans would prefer to make something traditional and simple, and not worry about how to make a pomegranate reduction sauce.

That point hit home for me when I read The Reach of a Home Cook over at Occasional Blond.

When the discussion on Ruhlman's blog get really animated, I have to back out. I feel like I don't belong there. Some of the commenters on his blog are the worst example of foodies - condescending know-it-alls who will condemn you for using Land O' Lakes butter and call you a hypocrite for not wanting to see a pig being slaughtered. And when they start throwing around the names of high-end restaurants they're so entranced with and chefs they worship, and talking about the food they make, I don't know if I'm out of my league, or if they're just self-important blowhards trying to impress Ruhlman and Anthony Bourdain, who occasionally blogs there.

Maybe they're on to something and I'm being left in the dust. I'm a firm believer in Ina Garten's advice to have about ten recipes that you've mastered, and using them as a jumping off point. That's pretty much how I cook. I do try new things, and I've learned as much from my mistakes as I have from my successes. Even so, I could well be stuck in a rut, and I'm staying too far in my comfort zone. A step out would never hurt me. But do I also have to cook my way through The French Laundry Cookbook to prove to myself I still have it? I gotta say, Thomas Keller scares me.

The worst aspect of the "foodie" culture is this misunderstanding of what food is all about. Somewhere during the development of the food media, food stopped being about eating good food. For some, it had evolved into a contest about status. One could make the argument that this occurred roughly at the point where a fair majority of Americans no longer knew how to cook well, which in turn started us venerating those who could. The end result of this shift has been the development of the "superstar chef". This, in turn, brought out the obsequious, celebra-whore toadies that seem to migrate to anyone who becomes famous.

This is not to say that everyone who seeks to recreate their meal at Per Se are status-seeking blow hards. Some people are simply obsessed with having a good meals or unique dining experiences and will look for any way to obtain them. I see this All. The. Time. Whether its someone who spends their spare time and money traveling the country to find the best restaurant, or a person who spends $70,000 on a bottle of Scotch, people will always be a bit freaky about food. Whole industries have been created to to give greater voice to those who are obsessed (the Food Network, anything published by Conde Naste, etc, etc)

The problems comes when some of these people start implying that price or uniqueness is a designation of quality. It's exasperated when others who listen to these people believe them. These industries who started out communicating passion and obsession soon evolve into those lifestyle choices. At some point, for some, it stops being about the food and more about the ability to pursue (or even desire) something rare or expensive, because it gives them some measure of status amongst those similarly obsessed.

It's at that point, that food leaves the equation.

The reality is that good food is good food. And if you're a great (or even good) home cook, it becomes frustrating when you see people denigrate the food you are oh-so-ever capable of making. Sometimes this denigration is unintentional, sometimes it's quite overt. But it is frustrating when you run into it.

Every time I run into this, I try to recall a quote by James Beard:

“Good bread is the most fundamentally satisfying of all foods; and good bread with fresh butter, the greatest of feasts.”

Food isn't about status. It's about what tastes good. Whether it's a bowl full of Macaroni and Cheese, or a plate of roasted leg of lamb with a ragoût of coco beans, piquillo peppers, merguez sausage, and lamb jus, they all may result in a moment of bliss.

And that, my friends, is what good food is truly all about. Specifically, that too brief moment when your brain is flooded with endorphins and takes you out of your head into an ethereal body of ecstasy. It doesn't take a huge bank account, or an extensive amount of knowledge to reach this state. Anyone who tells you otherwise either wants to sell you something, or wants a pat on the head.


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Comments, Pingbacks:

Comment from: Lisa [Visitor] Email
Well said.

I let my Gourmet subscription expire because 1) I'm allergic to the perfume ads and 2) I can't afford the restaurants/hotels they recommend in their travel articles or most of the cars, watches, etc. they sell in their ads.
PermalinkPermalink 11/13/07 @ 07:50
Comment from: Flaime [Visitor] Email
I've about given up on the whole food culture in America. We have the food police/nutrition nazis trying to scare us into eating blah, the mega-conglomerates trying to fool us into eating crap, and the majority of the food press trying to convince us that we will never eat well if we are cooking ourselves.

I, for one, eat food I enjoy. Yes, I try to eat sustainable, local food as much as I can, and I have a decided preference for dry aged, grassfed beef (which, I guess, makes me kind of a food snob, according to some I run into). But 7 times out of 10, I can get even the pickiest eaters amongst those I feed regularly (wife's family) to like what I'm cooking. Does anything more than that matter?
PermalinkPermalink 11/13/07 @ 09:00
Comment from: swirlingnotions [Visitor] Email · http://www.swirlingnotions.com
I swear, Kate . . . I feel like I'm always saying "amen, sista!" here, and I think it's because I am. I like to say that food connects us to the earth, to the moment in which we're preparing the dish, and ultimately to those we share the meal with.

I got involved in food writing over a decade ago in part because the people in the industry were so down to earth (I'd been in the music industry before that, which is far from down to earth). But shortly after I began, the whole "star chef" phenomenon began and changed the face of the food industry to something glossy and unapprochable. I've found it to be kind of a bummer.

However . . . I must say that I've found the food blogging world to be the silver lining. While yet another iron chef and top chef and whatever chef line up for their two minutes of fame (I couldn't care less . . . I don't even own a TV), others--like yourself--are discussing the things that really matter about food.

By the way . . . if you haven't already, please stop by www.generouspour.com to help me raise money for Share Our Strength towards ending hunger in America. You don't have to buy anything, pay anything or even do anything -- other than download a cool song by Corinne Bailey Rae and pick up some new holiday recipes (and a nifty widget for your blog if you're so inclined). Thanks for your support!
PermalinkPermalink 11/13/07 @ 09:49
Comment from: Natalie Sztern [Visitor] Email
Kudos to you on this post. I have met indulgent and snobbish people in my lifetime, but never have I ever encountered people so anxious to rebuff one another to the point of stinging comments. What makes it worse is that such disregard for others opinions just illustrates their stupidity in all things including those skills they wear on their sleeves - Bisquick ...where is that damn box ...oh and thanks to ruhlman for this introduction...
PermalinkPermalink 11/13/07 @ 11:45
Comment from: Miss T [Visitor] Email · http://mysteryhouse.typepad.com
Wonderful post, thank you!
PermalinkPermalink 11/13/07 @ 12:37
Comment from: Susan [Visitor] Email · http://www.wildyeastblog.com
Very well said. I would also like to add that, for me, a food experience is, ultimately, always more about the people I share it with than the food itself. I will be making essentially the same (some would say "boring") Thanksgiving dinner I have made every year since I had my own kitchen. It will be the best meal of the year!
PermalinkPermalink 11/13/07 @ 12:47
Comment from: Vanessa [Visitor] Email · http://www.whatgeekseat.com
I agree. I actually find it hurtful when professional foodies denigrate home cooks. We may not be professionally trained but it doesn't mean we're incapable of preparing a soulful, nurturing, satisfying meal. Will it be perfect? No. Will it be beautiful? Yes, but not in a staging, plated, "ta-da" way.

Tolerance, grace, and acceptance...three things I work on every day.
PermalinkPermalink 11/13/07 @ 13:52
Comment from: Kevin [Visitor] Email · http://www.breadandcup.com
Its affirming to find someone who has the ability to articulate the observations I've had, but lacked the abiility to express them properly.

We just opened a small restaurant in my town, centered around bread. very simple, humble menu, but the response from our community has been outstanding. it shows us the truth of beard's quote. most common folk like what tastes good, and thats what we are trying to do every day.
PermalinkPermalink 11/14/07 @ 00:08

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