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KFC and Taco Bell 's bait and switch to oil with no trans fat

05/01/07 @ 07:16:14 am, by Kate Hopkins Email 1196 views • Categories: Food, Fast Food, Trans fats

What great news! No more trans fats in these fast foods! So now, eating fried chicken and deep fried chalupas are perfectly healthy!

*sigh*

Okay, back to reality for a second. Let me state a point that the marketers for these stores (both owned by Yum! Brands) need to understand -

As a general rule, there is no such thing as a healthy food that has been deep fried. There may be exceptions, but I'm betting that deep fried chicken doesn't quite fall into the exception list.

Or to put it another way: just because you made a product "less unhealthy" doesn't mean that it suddenly becomes "healthy".

Meanwhile, let me make a prediction regarding KFC"s intent to stamp each bucket of chicken with a health message. I predict that each health message will either obfuscate or ignore the true health ramifications of eating fried chicken on a regular basis.

We'll see how close I am to predicting the truth.


Comments, Pingbacks:

Comment from: Jason Baldwin [Visitor] Email · http://fivepics.com
That's just like when KFC promoted their chicken as a reasonable meal option during the height of the Atkins/low-carb fad a few years ago.

I would love to work in the marketing department for Yum! Foods. Can you imagine trying to pitch KFC, Taco Bell, Long John Silver's, A&W and Pizza Hut? At least it'd be a challenge.
PermalinkPermalink 05/01/07 @ 16:22
Comment from: Mark [Visitor] Email
Link please. Who was making the healthy claim? The page you linked to didn't included that.
PermalinkPermalink 05/02/07 @ 04:14

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