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Kraft does something right!!! HFCS and the "All-Natural" label

01/11/07 @ 06:50:07 am, by Kate Hopkins Email 1266 views • Categories: High Fructose Corn Syrup (HFCS)

My heart - It's all a flutter!

My beliefs in corporate responsibility have been challenged!

My faith in Kraft has been restored!

Well, not really. I've never had faith in Kraft. But they have done a good thing recently which should be addressed.

Some of you out there may have heard about the woman from Florida who recently filed suit against Kraft over their Capri Sun product. Her contention was that Capri Sun's use of “All Natural" on their label was deceptive and misleading, due in large part to the vast amount of man-made high fructose corn syrup used in making the children's drink.

Today, Kraft responded to the news and subsequent bad publicity by announcing that within two weeks time, they will start producing labels without "All Natural" on the package. Of course they also say that this has been in the works for the past year, and that this announcement is not a direct response to the lawsuit. This seems logical to me, but a tad coincidental.

At any rate, Kraft is doing the correct thing here. High fructose corn syrup is a man-made product. It's use in a product seems to run counter to the "All Natural" ideal.

Isn't that right 7up?

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Comments, Pingbacks:

Comment from: Former Seattle-ite [Visitor]
I know that Kraft is taking care of the obvious legal stuff (technical compliance), but the benefit to the American consumer is a more accurate representation of the product they are buying. This way if you do care, no harm no foul. If you do care, you'll be able to see it right away and make the best choice for you.
PermalinkPermalink 01/12/07 @ 07:32
Comment from: wd45 [Visitor] · http://superflymedia.blogspot.com/
I was hoping that the announcement would be that they were taking HFCS out of the product to be compliant with the label, but they did the reverse.

And damn that 7Up! I was excited to hear all natural and saw HFCS still on the label. wtf?
PermalinkPermalink 01/12/07 @ 08:26
Comment from: ben [Visitor] · http://bengarland.com
Minute Maid fruit juices -- "Fruit Punch", "Lemonade", etc -- also say something to the effect of "All Natural" on them and contain tons of HFCS as well. Maybe Coca Cola will change their labeling soon too...
PermalinkPermalink 01/12/07 @ 17:26
Comment from: Suzanne [Visitor]
I used to stick my nose up in the air about Kraft. However, no more. They, along with a few (very few) other food corporate giants have led the way with full disclosure of allergen food labeling -- that is, not hiding known allergens (not just what the FDA says they must list) under ingredients such as "natural flavors." I have celiac disease, and cannot eat any gluten. Kraft is one of the FEW companies where I can pick up a product, read the label and actually know that I can or cannot eat the food. Don't kid yourself -- those allergen labeling laws that went into effect in 2006 are only scratching the surface. I find Kraft to have been corporately responsible in this regard for several years. To me, they are a godsend.
PermalinkPermalink 01/18/07 @ 10:44

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