


We've talked about Mexican Coke before, and my position hasn't changed at all in the past two months. Pure Cane sugar sodas taste better than those with super-sweetened HFCS and Coke executives are still clueless when it comes to addressing this issue. But here's a new article to fill those of you new to issue, chock full of the vacant stares and misrepresentations of fact from Coca-Cola. Let's go over a few, shall we?
Point one (from the article):
The Atlanta-based Coca-Cola Co. has condemned the recent imports across the country as a form of "bootlegging."
It'd be a form of bootlegging except for that one pesky fact that it's not actually illegal to import Coca-Cola from Mexico. Coca-Cola would prefer you to not import colas from outside of the U.S. as it interferes with regional bottlers and distributors and the various contracts between them and the Atlanta Headquarters. But "bootlegging"? No.
Point two:
it's the "same exact product," and Mexican bottlers are buying the ingredients straight from the company, says (Mart) Martin (a spokesman for Coca-Cola's North American division in Atlanta).
Except for, you know, it isn't the "same exact product". Cane Sugar and High Fructose Corn Syrup are not the same thing, with each having it's own unique taste. Sure, both are sweet, but one is certainly more sweet than the other.
Point three:
...the company line all along has been that there is "no perceptible taste difference" between Mexican Coke and the American-made Classic Coke.
Bzzzzt!! Wrong again. See above.
The article's main thesis is that the popularity of Mexican Coke is due in large part to nostalgia, a claim that I'm in no position to refute or agree with.
However, for Coke to say that Mexican Coca-Cola is the same as American made Coca-Cola simply isn't true. One is made with corn and the other is made with cane sugar.
UPDATE: Jason writes in, stating that Kosher Coca-Cola, made without HFCS, is now available in several markets in the United States.
Technorati Tags: Drink, Coca Cola, Blackmarket
One is made with corn and the other is made with cane sugar.Stock up while you can.
Lame blog entry. No, it's not illegal for most individuals to buy Mexican Coke and sell it. But it is a violation of a franchisee's contractual obligations to produce surplus product with an eye towards distribution outside his franchise area. It upsets the balance that a company tries to create amongst its distribution arms. (BTW, why aren't the typically liberal foodies up in arms about "outsourcing" here? The wages that people get in bottling companies in Mexico? The lost jobs in America?)
Second, a lot of (maybe even most) Mexican Coke isn't made with cane sugar. It's made with HFCS and/or sugar (not necessarily cane sugar). And, as far as I can tell, there isn't any evidence that HFCS and sugar are distinguishable in soft drinks. (It would be interesting to sit this person down and serve him root beer in glasses--perhaps the sampling of root beers I tried a while back--and see if he can determine by taste what the sweetener is. I bet he wouldn't do much better than a flip of a coin, in terms of accuracy.)
Third, the article notes one of the biggest differences in taste between Mexican Coke and American--the fact that it's in a bottle. Aluminum does affect taste more than glass. (Ever had orange juice from a can? Water from a can?) And--though I don't know the differences, if any, in carbonation between Mexican and American Coke--it does allow for transport with higher levels of carbonation. (Coke from Holland is way more heavily carbonated, per Hamilton Rousseau.)
Fourth, no mention of the difference in concentrate formula, which is--according to Rousseau--tied with the glass bottle in creating the taste difference for Mexican Coke.
Fifth, no mention of the fact that a bottling company in Texas (San Antonio, maybe), has made "Mexican Coke" domestically--using the same formula and cane sugar. And no mention of the fact that Mexicans wouldn't touch the stuff, since anything without a beat-up, reused bottle that says "hecho in Mexico" can't be good (or so the consumers think). Branding and perception plays a huge role here. Almost certainly a bigger role than the much vaunted "cane sugar."