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The Dumbing Down of Recipe Writing

03/19/06 @ 11:41:54 am, by Kate Hopkins Email 1437 views • Categories: Food News

There's an interesting article in yesterday's Washington Post surrounding the intentional dumbing down of recipes.

Choice paragraph:

At a conference last December, Stephen W. Sanger, chairman and chief executive of General Mills Inc., noted the sad state of culinary affairs and described the kind of e-mails and calls the company gets asking for cooking advice: the person who didn't have any eggs for baking and asked if a peach would do instead, for example; and the man who railed about the fire that resulted when he thought he was following instructions to grease the bottom of the pan -- the outside of the pan.

This is the kind of thing that's both sad and funny. Yeah, yeah - someone not knowing whether to grease the inside or outside of a pan contains its own pathos, but there are several reasons for this regression in cooking skills.

The article mentions one of them, with both parents working certainly being one of them. The others (not mentioned) are the prevalence of microwave ovens, and pre-processed meals that can be easily heated within said microwaves. I still remember one college friend who wanted to make me dinner, and I later found myself sharing a plate of luke-warm Stouffers stuffed peppers. I realized then that people's ideas of what constitutes "cooking" varies greatly.

Personally, I feel this dumbing down of cooking is not a reflection of the people but rather more of a reflection of the times in which we live. There's a reason why Rachel Ray's 30 minute recipes have hit home...we live in an era where time is an expensive commodity and people are cutting corners where possible.

Would I love for people to be cooking more? Absolutely. But beyond extending a day by an additional 8 hours, I'm not sure how that's going to occur.

(Thanks to Gwyn for the heads up)

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Comments, Pingbacks:

Comment from: Dave McLane [Visitor] · http://www.actual-life.com
You can only sell people what they're willing to buy and people only buy what they know how to deal with. Somehow during the industrial revolution the idea of what constitutes a meal has come to mean MRE. Open, heat, and eat.
PermalinkPermalink 03/19/06 @ 12:01
Comment from: Michael [Visitor] · http://thedarkerside.to/rants/
How it can happen? If we stop trying to do too much, trying to achieve it all at once and the big screen TV is more important than actually living.

Or differently put: Time is like money, you can only spend it once, if you spend it on a big screen TV then you won't have it to spend on a nice dinner.

Unlike money though, there are no credit cards for time.

But I agree, it is a sign of times, wonder what will happen if for one reason or the other our current way of life doesn't work anymore?
PermalinkPermalink 03/19/06 @ 12:18
Comment from: Harlan Harris [Visitor] · http://somethinktochewon.blogspot.com/
Another thing that I suspect might be true for younger people is that once-mandatory "home ec" classes have been cut from schools (along with shop, band, art, etc.) as education focuses on testable skills. I learned to cook a few simple things (and sew a few simple things) in home ec, in that period of the 80s where home ec was mandatory and co-ed, but not yet cut from the curriculum...
PermalinkPermalink 03/19/06 @ 12:27
Comment from: Nicholas Caratzas [Visitor]
I still remember one college friend who wanted to make me dinner, and I later found myself sharing a plate of luke-warm Stouffers stuffed peppers.


Hee!

On your major point, if I got your message right, ITA. As a soon-to-be old codger, I recognize the temptation to bemoan differences between today and the past as a demonstration of cultural degeneration; but realistically just because things change doesn't mean they're worse.

Our brains only have room for so much knowledge. If today's home cook is lacking in pie-crust making skills because of a decision to study comp sci instead of home ec, that's not necessarily a bad thing. As women, the traditional homemakers, are able to take advantage of more varied opportunities, there's no reason to expect that median cooking skills won't have decreased.

And of course, the other thing that probably few of us here can even begin to comprehend is that to very many people, food just isn't that important -- the option of a microwaved meal 6 days out of 7 might be good enough for these folks -- but of course this leads to a deficit of skills honed by practice when they want to make that one special meal. Again, if these people are taking advantage of the time saved to do something they prefer to what they might perceive as the drudgery of cooking, that's probably a good thing too.
PermalinkPermalink 03/19/06 @ 12:31
Comment from: Jennifer [Visitor] · http://jbbsyracuse.typepad.com
For serveral years I was known to say, "ah, anyone can cook". If you can read (i.e.: follow a recipe) you can cook. But I stopped saying that a few years ago when I discovered how much that wasn't true. The old recipe line, "first you make a roux" is cliche for many of us and Greek to others.

But to believe an egg and a peach to be interchangeable says so much more about our disconnect from food than the knowledge (or not) of fancy cooking terms ever will. A recipe writer can explain the difference between stir and fold but more than our ability to cook breaks down if we think stone fruits and eggs can be substituted one for the other.
PermalinkPermalink 03/19/06 @ 14:16
Comment from: Erin [Visitor] · http://erineats.blogspot.com
Ahh, the time old question: What came first, the peach or the egg?
PermalinkPermalink 03/19/06 @ 15:56
Comment from: Dr. Biggles [Visitor] · http://www.meathenge.com
Sigh, humans.

I say, it really doesn't have anything to do with any times.

People have always been human, for the most part. There is no way anyone could convince me that previous to 1973 there were no greenhorns that greased the outside of the baking pan as well as the inside. Was everyone just basically well tuned from -0 to 1923 and only recently learned to screw up?
I say, No.
As long as there have been humans and fire and food, there have been the elite few to step forward and ruin dinner or set the house on fire. Times or no.

Biggles
PermalinkPermalink 03/19/06 @ 19:17
Comment from: Ms. Glaze [Visitor] · http://www.msglaze.com
Golly Gee, I taught Home Ec or "Creative Living" for five years and when I switched schools they closed the course because they couldn't find a qualified person to teach hormonally challenged teenagers how to properly use knives (and learn how to take care of themselves). Over 3/4's the enrollment were male perhaps due to the popularity of star chef's today. Either that or I'm a really easy grader. In any case, frozen food might be popular, but so is becoming a chef. Interesting dicotomy?

Btw, Rachel Ray hasn't made it into my kitchen yet. And I'm still not quite sure how she made it on $20 a day in Italy. I could venture, but that's unlady like...

Bisous,
Ms. Glaze
PermalinkPermalink 03/20/06 @ 06:44
Comment from: Linda [Visitor] · http://banditferret.mycookingblog.com
Interesting you should bring this up
because lately I have been thinking more and more about my
mother's and my grandmother's made from scratch recipes. I am
trying to compile them all together
along with their words of wisdom and homespun philosophy. I think there is a genuine nostalgia for some of these old recipes and traditions that were part of the celebration of family.
PermalinkPermalink 03/20/06 @ 11:31
Comment from: Stacey [Visitor] · http://www.justbraise.blogspot.com
These are instances that could possibly win for the Darwin Awards....

Morbid yes, they "award" people who do a good deed to mankind-- for dying-- b/c of their stupidity: www.darwinawards.com)
PermalinkPermalink 03/20/06 @ 20:29
Comment from: Jack [Member] Email · http://www.ForkandBottle.com
Wow, talking about calling the kettle black.

Doesn't Mr. Sanger realize that his company is a major contributor to people not knowing cooking basics? Do you need to cook Cheerios? Is it a part of your balanced breakfast? Hohoho.

Perhaps Mr. Sanger should tell us why toddlers need Cheerios themed books, etc. Does brand awareness really have to begin at 1.5 yrs old? Should babies really eat processed foods like Cheerios?

Perhaps this Cheerios game says it all: http://www.hygirls.com/features/cheerios.html
PermalinkPermalink 03/20/06 @ 23:46
Comment from: Beau Lotus [Visitor] · http://www.beaulotus.blogspot.com
You'll cook when you have to, like when you want to avoid eating too many chemicals, too much msg in your food, when you are always living out of your country etc. I did Hom Ec when I was 15 and never touched anything outside the school kitchen, but now I cook everyday and from scratch. Methods you learn through trial and error, I say that cookbook authors write the way they feel most comfortable with, after all cooking is also an expression of your personality.
PermalinkPermalink 03/21/06 @ 01:34
Comment from: Dan [Visitor] · http://www.saltshaker.net
It also ties back to how important eating is to any given person. Amongst my close friends, most of us love to eat good food, and therefore that means either eating out somewhere where they cook well, or doing it ourselves. But scattered amongst my friends are those for whom anything fancier than a bologna sandwich is a waste, and they're perfectly happy to admit it about themselves - food is only important to the level of filling their stomachs, anything more than that is of no interest to them. I can present them with an incredibly cooked, multi-course dinner, and they'll more or less shrug and say thanks, why did you bother?

One of my friends works in a restaurant, is one of the top maitre d's in New York, and one day he invited a few of us to dinner. A horrible chemical smell and clouds of smoke billowed from the kitchen. He'd lived in his apartment for five years, and had never taken the plastic shipping bags off the shelf or drip pan inside the stove - as he'd never actually turned it on...
PermalinkPermalink 03/23/06 @ 09:03
Comment from: Dan [Visitor] · http://www.saltshaker.net
And today, this in the New York Times:

http://www.nytimes.com/2006/03/26/national/26supper.html?ex=1143954000&en=f09cb44200424180&ei=5070&emc=eta1

"Meals That Moms Can Almost Call Their Own"
PermalinkPermalink 03/25/06 @ 13:56
Comment from: greasy spork [Visitor]
To Dr. Biggles:

"People have always been human, for the most part."

As opposed to what, being alligators?
PermalinkPermalink 04/08/06 @ 11:54

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