The Accidental Hedonist's Guide to:




My Book



99 Drams of Whiskey:The Accidental Hedonist's Quest for the Perfect Shot and the History of the Drink


Communication

Poll

Would you support a soda tax if the revenue went to improving our health care system?

View Results

-->

More on Beer Expiration Dates

02/08/06, by Kate Hopkins Email 4451 views • Categories: Beer

It's seems as if there is mucho confusion when it comes beer expiration dates, and this has lead to some debate. Let me clarify some points I made.

Firstly, I stick by the following statement I made in my previous post: a fresher beer doesn't always mean a better beer. The major breweries have simply convinced us otherwise. All beers are not equal and should not be judged by the practices of macro-breweries.

A beer can be aged in two ways - either prior to bottling or within the bottle itself. If it ages in the bottle, it's called "bottled conditioned". Whether the beer is bottled conditioned is determined by the brewery and (to a lesser extent) the type of beer they are producing. Bottle conditioned beer does mature in the bottle and tastes better after it has had time to mature in the bottle. As the alt.beer.faq states " (bottle conditioned beer) will continue to age in the bottle, and the character of the beer will change over time. For some kinds of beer this is good, for others it means they will spoil after a while." This was the kind of beer I was refering to in the previous post.

However, most beers are pasteurized. Typically in these cases, the beer is aged prior to pasteurization. Again, the length of time of aging depends upon the brewery and the kind of beer brewed. A pasteurized beer is most likely at it's peak immediately after bottling and then does start to degrade. Exposure to oxygen is not a good thing for beer, and it's also unavoidable during the bottling process.

How a beer degrades after it's peak depends on several other variables. Temperature variations over the life span of an unconsumed bottle, how much light and what kind of light the beer is exposed to (both before bottling and afterward), even the color of the glass that the beer is bottled all affect the taste of the beer. Different brands and different types of beer react differently to them, but it's generally considered good practice to prevent massive fluctuations of any of these variables.

Getting back to the initial point of the article, putting expiration dates on bottles is a good thing, one in which Mr. Knecht was correct in pointing out. However, without educating the his readers on the hows and whys of brewing, he painted the entire industry under one giant brush, when the reality is that different breweries, different beers, and different brewing techniques require different standards. Comparing a Coors against an Anchor in regard to a beer's lifespan is akin to comparing a TV dinner against a homemade version of the same meal.

Technorati Tags: , ,


Comments, Pingbacks:

Comment from: Nicholas Caratzas [Visitor]
Doh! Your point finally got through this old dusty brain's cobwebs and of course you are 100% on the mark here: Expiration/best-by dates are really all that matters. "Freshness" (really bottled-on) dates are marginally, if at all, relevant.

Unfortunately -- and this slipped by me yesterday as well -- Knecht's article confounds the two. So what if that Anchor Steam is 9 1/2 months older than the Dos Equis -- does it taste the way the manufacturer wants it to? Fritz Maytag seems to think so, but, like you said, Knecht kind of blows him off. Bad, bad journalist!

Now for the million-dollar question: if freshness dates are a marketing gimmick, what's in it for A/B?

Though this crusty old cynic is somewhat charmed by the chutzpah of adding value by taking advantage of consumer ignorance, are there additional benefits to the manufacturer besides an increased premium?

WARNING: Totally off-the-cuff wild conjecture follows:

Once a manufacturer is successful in convincing the public that fresher is better, retailer turnover needs to increase. A store can do this either by increasing sales volume (good for A/B) or stocking less inventory (also good for A/B, but less-obviously so.)

If wholesale beer prices are volatile (and that's a big if -- I don't know how often wholesale prices change in practice,) A/B has more control over what they can charge as dealers keep fewer days' stock on hand. If A/B jacks up prices the week before Memorial Day, Joe's Bodega can't rely on older, cheaper stock and Joe is stuck. His brainwashed Bud-loyal customers (who don't keep a party stock in the basement any more) are stuck too.

It's also possible that restricting dealer inventory means lower planning, hedging and production costs.

Of course, the key to taking advantage of any of these edges is keeping consumers focused on "freshness," that is, maintaining an ignorant clientele. It sounds like the folks at the lower-volume breweries aren't willing to make that deal with the devil yet. If it wasn't so late I'd go pick up a six of Anchor in support.
PermalinkPermalink 02/08/06 @ 23:16
Comment from: owen [Visitor] · http://www.tomatilla.com
as a beer drinker and occasional homebrewer (not an expert just a do a new brew every few months kind of guy) I would like to point out one really important thing - it all comes down to what it tastes like.

I would take a seventy five year old bottle of anchor steam over a bud of any age whether seconds or millenia.

And there are many smaller breweries whose beers I would take over anchor steam in a similar manner.

Even though I get your point completely Kate and agree with it, I still don't think it is important enough for this to have caused such a stink.

To give budweiser its due, I would however drink a bud before a coke.
PermalinkPermalink 02/09/06 @ 16:51
Comment from: COUCHCAT [Visitor] Email
I bought a case of elvira's dark beer 10 years ago, been in the dark in the garage, never refridgerated
or opened, couldn't control garage temp, lived in ana. ca. during this time, is it possibly still drinkable? 02:96 0n bottle itself-thanks
PermalinkPermalink 07/05/08 @ 10:47

Leave a comment:

Your email address will not be displayed on this site.
Your URL will be displayed.

Allowed XHTML tags: <p, ul, ol, li, dl, dt, dd, address, blockquote, ins, del, span, bdo, br, em, strong, dfn, code, samp, kdb, var, cite, abbr, acronym, q, sub, sup, tt, i, b, big, small>
(Line breaks become <br />)
(Set cookies for name, email and url)
(Allow users to contact you through a message form (your email will NOT be displayed.))
What color is a red balloon?