


I mentioned this in the comments of the previous post, but I think the numbers are fairly important...
Some quick numbers, on why Coke would use HFCS over sugar.
Annual US Per capita consumption of Coke in servings: 411
People in the United States: 297,890,000
Servings of Coke in the US, per year: 122,432,790,000
How much a 5 cent cost increase in sweetner, per serving, would affect the bottom line of Coca Cola: $6,121,639,500
How much a penny cost increase in sweetner, per serving, would cost Coca-Cola:
$1,224,327,900
How much 1/10th of a cent increase in sweetner, per serving, would cost Coca-Cola:
$122,423,790. Still nothing to sneeze at
That's a cost saving in the billions over years time. Of course, what Coke doesn't tell you is that your tax dollars are supporting their profit margins. You can thank Corn subsidies for that.
UPDATE: For more explanation on the Government's role in Corn and Corn Syrup, read this article.
Additionally, Per Capita consumption of Coca Cola can be found in any of their company annual reports.
Technorati Tags: Food and Drink, Coca-Cola, Corn Subsidies
Do you happen to know the actual cost difference between 39g (amount of sugars on the nutrition lable of the coke can on my desk) of granulated table sugar and 39g of HFCS? A penny might be over-stating the issue
I'm almost 50 years old and when I was a kid in the 60's and early 70's, you didn't have Mickey D's or gas stations or Mini-Marts where the smallest size drink cup was 32 oz., going on up to 64 and beyond!!! We bought our Coke in an 8 oz. glass bottle sweetened with cane sugar as God intended, back before 1985 anyway. You might drink a couple a day, whoa, 16 whole oz.!
When you go overseas (where Coke and Pepsi are still made with sugar - everywhere else but the States) the glass bottles (when/if you can find them - damn that scourge, plastic !) are almost always either 7 oz. or 12 oz. or thereabouts.
I remember my first trip to Spain back in '99 when I went to an ice cream place in Barcelona and asked for 2 of the 7 oz. small Coke bottles, and the waitress looked at me like I was insane! And I'm thinking, "Are you nuts honey, I can inhale one of these things. Of course I'll have two!"
Bottom line, I'm sure HFCS is playing an evil role but the whole one-upsmanship of the fast-food places (making their soda cups ever bigger over the years) has a lot to do with the state of affairs we're in, obesity-wise.
(As for Max Harris, you are the only person I have ever heard of saying they liked HFCS-sweetened sodas better. Personally I think you're bonkers ;) )