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Portland's Food Critic Soap Opera

11/08/05 @ 09:00:00 am, by Kate Hopkins Email 808 views • Categories: Restaurants

Here I am, always late for the party.

Things in the food criticism game have been a tad bit discomforting of late. Not only have we had a bit of issue with the John Mariani affair, but now there's a real scandal involving fellow Pac Nor'westerner Jim Dixon. He recently gave a marginal re-review of Portland's Castagna restaurant. The review was a bit odd, in that it didn't cover desserts or ambiance, but focused on appetizers and entrees, and had a particular gripe about salt.

Below are a few quotes from a 468 word review:

When Kevin Gibson and Monique Siu-a husband-and-wife team who'd both been present at the creation of some of the best meals in town (Gibson at Genoa, Siu at Zefiro)-opened Castagna on Southeast Hawthorne Boulevard in 1999, everybody was happy. Before its first birthday, a reviewer in WW's own Restaurant Guide proclaimed it "the best new restaurant to open in Portland." In 2000, The Oregonian dubbed Castagna its Restaurant of the Year.

So what's my problem? In a word: salt.

(snip)

I also know that we fickle, inconsistent humans come equipped with varying abilities to perceive flavors.

So take this with a grain of salt. Or better yet, shake a little on the food at Castagna, because it's still bland.

(snip)
I had to ask for salt for the cafe's signature burger ($11), ditto for the steak ($19), two items that should've been pretty heavily salted before they were cooked.

On first perusal, this may seem like a relevant piece of criticism. But then the owners of Castagna, Kevin Gibson and Monique Siu posted a letter to the editor in which they drop this bombshell.

...in the best interests of full disclosure, please let your readers know that your reviewer imports and sells sea salt.

Whoops.

To add insult to injury, the Castagna dropped off a 50 lb Salt lick to Mr. Dixon.

Weekly Editor Kelly Clarke responded that this little fact of Dixon's business should have been noted somewhere around Jim's review. But, she noted "In order to avoid any conflicts of interest, Dixon does not sell salt or olive oil to restaurants he reviews for WW."

That little bit of news sure lit a fire under some people's bottoms in Portland, as they responded with several further letters to the editors, wondering where the line is drawn in this "Conflict of Interest" debate. One writes "If a restaurant chooses not to do business with Mr. Dixon, then he is free to review them?" Another reader follows up with "I know that you all are proud of your Pulitzer Prize this year, but Jim Dixon and Kelly Clarke just took a little shine off your publication's well-deserved reputation."

Ye-ouch!

Jim Dixon then responded to his critics in the same column, essentially saying "I have never tried to sell salt to Castagna."

Which may be true, but he has sold salt to restaurant Clarklewis. But as Portland Tribune's Phil Standford points out, Clarklewis is owned by Michael Hebberoy, who also owns a company who caters for a place called Family Supper.

This is what Dixon said of a dish at Family Supper:

We joined the party, and we all ate sliced fresh tomatoes drizzled with good olive oil and sprinkled with chunky sea salt

As I said before -- Whoops. Although to be fair, Dixon took on Clarklewis as a client after this review. But without that key bit of information, it does make Dixon look compromised, even if he isn't.

I could write a treatise about ethics and restaurant criticisms. I could sit here on my perch on high and waggle my finger at the various parties.

But really, it is far more entertaining just to sit back and watch. I'll save the ethical discussion for another day. There will also be more mature posts soon -- as soon as I am done being entertained by all of this.

Meanwhile, read the following forums to follow up on this melodrama.

And bring some popcorn.

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Comments, Pingbacks:

Comment from: ExtraMSG [Visitor] · http://www.extramsg.com
It'd be more interesting if people got their facts right. Here was my letter to the editor defending Dixon:

I found your attack on Jim Dixon's credibility to be sorely lacking.

First, the whole thing is a red herring. The issue at question is whether Dixon is right or wrong about Castagna. You don't attack the veracity of his claims, but only raise suspicions about his motives. The same sort of fallacious crap could be flung your way: you write for a competitive newspaper so why should we believe anything you say about Jim Dixon?

Second, did you do any checking to see if Dixon wrote that review of Family Supper before or after they became a client? From what I can gather on the Willamette Week website, the review was written in 2002. clarklewis opened in late 2003 or early 2004, correct? And Gotham opened in 2005, correct? Oh, so the conflict couldn't have even existed.

Shoddy journalism that belongs in a tabloid.

Nick Zukin
extramsg.com
portlandfood.org


Note, also, that the editor, not Dixon, put in the line that started off the review, the "in a word: salt" and that the Willamette Week, annoyingly, reduced the max words to 500 for their reviews cramping whatever might be in a column.
PermalinkPermalink 11/08/05 @ 19:28
Comment from: ExtraMSG [Visitor] · http://www.extramsg.com
Oh, and one more thing: Dixon is right about Castagna.
PermalinkPermalink 11/08/05 @ 19:29
Comment from: sam [Visitor] · http://becksposhnosh.blogspot.com/
Extremely entertaining. Thanks for bringing the 'show' to my computer all the way over here in France!
PermalinkPermalink 11/09/05 @ 03:38
Comment from: shamarie horn [Visitor]
popcorn? with salt? heh
PermalinkPermalink 11/09/05 @ 07:55
Comment from: Food Dude [Visitor] · http://www.portlandfoodanddrink.com
The quotes are a bit out of context as he did do the review before he started selling salt, however, I'd disagree with him on Castagna. You have to have a pretty good palate to understand the food at Castagna, but I think it is one of the best restaurants in Portland, tied only to Paleys.

BTW, thanks for the link!
PermalinkPermalink 11/10/05 @ 22:41
Comment from: Rachel [Visitor]
my name is rachel i am in a culinary class and doing a project on food critics i was wondering if u have a food critic that he or she can answer a few questioin's an di need it the answers by friday... i have a few questions that i wan tto ask i hope its not a big deal for u to answer them.
some questions are
1.do you enjoy your job?

2.is there any foods that you do not like that u have to taste?

3.is there anday that you do not want to do ur job?

4.how long dose it take you to do ur job?

5.how many different kinds of food do u taste a mounth?

6.how many different resturants do you go to in a week?

7.what is your salary like?

8.what do u look for in ur dishes?

9.how do u like your food presented?
PermalinkPermalink 03/14/06 @ 10:26

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