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You can't let me into Safeway

09/30/05 @ 03:00:00 pm, by Jack Email 752 views • Categories: Food

(Again from Jack at www.ForkandBottle.com)

I was in Safeway yesterday (cub reporter, taking notes) and came across what I think is a new product: Weight Watchers Chocolate Cake w/Chocolate Icing. On the box it states in a good-sized pt font “Real Food, Real Life, Real Results.” Reading the ingredients, #4 is: Partially Hydrogenated Vegetable Oil (transfat). PHO! Just amazing, huh? No wonder the Weight Watchers website doesn’t list the ingredients of their own food products.

Oh, and let us not forget Newman’s Own “Virgin” Lemonade. Apparently Virgin is Newman-ish for High Fructose Corn Syrup (HFCS), as it’s the first ingredient after water.

Walking through the Frozen Food aisle, I checked more than a half-dozen unfamiliar products at random. Every one had PHO in them. Except for the frozen vegetables, I wouldn't have been surprised every single item in that aisle had some amount of transfat. You have to wonder if their buyer refuses to buy products that lack PHO? What other explanation can there be?

Not one cheese in their sizeable cheese section was something I would buy. I can’t recall the last time I found a cheese section that didn’t have even five that I would be happy to eat. This is just inexplicable to me – I guess industrial cheeses really rule the day at Safeway.

There was no milk from either of the main local suppliers, Clover Stornetta and the small one, Straus Family Creamery. I was quite surprised to see the Safeway in-house brand as the only milk you could buy.

Stouffer’s French Bread Pizzas – I remember eating them long ago. A double: HFCS and PHO.

Nestea Ice Tea (half gallon carton): Tea is the fourth ingredient. Glad they put some in. HFCS is #2.

The cereal aisle is divided (labeled) into two parts: “Family Cereal” and “Adult Cereal”. The Adult part has only about 20 cereals, many of which you can find at Whole Foods, etc. The Family part has all of the HFCS/sugared cereals…are they saying that kids don’t get enough HFCS/sweeteners already? Apparently, too, “families” can’t live without having chocolate chips in their cereal.

There’s a sizable section for kids drinks that come in Tetra Paks near the checkout area. Every single one of them, from a bunch of different companies, contained HFCS as the second ingredient (water being the first). Just what are parents thinking giving this to their kids to drink?! And yes, kid-friendly beverages in Tetra Paks exist, but not here (…Whole Foods stocks them. So do our local independent supermarkets.).

And the funniest thing: It’s toward the end of Heirloom tomato season here. Still, there’s at least two food weeks to go. I found the heirloom section – 11 tomatoes really well hidden. (Yes, 11 – I’ve never even seen a farm stand with that few.) The funny part: They’re labeled “Emeril’s” brand – yes, that Emeril!


Comments, Pingbacks:

Comment from: Beth [Visitor] · http://www.zenfoodism.com/
How can you put a brand on produce!?! I swear...!
PermalinkPermalink 09/30/05 @ 15:43
Comment from: evan [Visitor] · http://ervan.livejournal.com
Safeway has bitten my dust ever since Whole Foods moved in locally. Though, to be fair, my Safeway has a little mini-organo-mart where they have things like Clover Milk and Straus junk. Maybe they've hidden yours away.

And it was only a matter of time before the produce gets branded. You knew it was coming!
PermalinkPermalink 09/30/05 @ 18:12
Comment from: Barbara Fisher [Visitor] · http://www.tigerberries.blogspot.com
There are very few processed foods which do not contain HFCS or PHO. Very, very few. It is that simple.

That crap goes into everything.

And if you look in the shopping carts of the average Safeway shopper, you will see that most of them are filled with--processed foods.

And then people wonder why Americans are getting so fat...people are eating things without realizing the added fats and sugars that are in them.
PermalinkPermalink 09/30/05 @ 20:02
Comment from: David [Visitor] · http://www.davidlebovitz.com
Safeway is in the business of selling things. I knew a manager at Safeway and he said to go into your local Safeway and ask them to stock something in particular. If you ask them to carry something, then subsequently buy it, they will stock items. (If you you want organic cottage cheese, but pass it over in favor of Lucerne brand, then they won't keep stocking the organic brand.)
When I lived in SF, my Safeway began to stock Rumford Baking powder (aluminum-free), red bananas, heirloom tomatoes, and organic milk products. The key is for shoppers is to buy those items.

"...people are eating things without realizing the added fats and sugars that are in them."

...Isn't that information on the packaging? You found it very easily. Yes, the food companies don't have to put all that stuff in the food, but the second half of that equation is that people don't need to buy it to support them.

Most people pass over the $2 bottle of organic milk because the regular milk is $1.25. Or the $3 chicken goes into the cart because the free-range chicken is $10. Similarly most people buy the $29 DVD player made in China at Wal-Mart (where most employees don't have health insurance) over the same model selling for $32 elsewhere, from a store that offers benefits to employees.
PermalinkPermalink 09/30/05 @ 23:10
Comment from: Jack [Member] Email · http://www.ForkandBottle.com
David - "...Isn't that information on the packaging?"

Well, sort of. I say that because few understand the ingredients list, or can tell what the bad ingredients are.

For example, few know the difference between raw milk, pasteurized milk and ultra-pasteurized mik. Very, very few know that if the serving size of an item has less than .5 mg of transfat, the manufacturers can and do list it as 0.

US consumers would rather buy stupid diet food (low carb, no carb, etc.) than learn to eat only real food.
PermalinkPermalink 09/30/05 @ 23:26
Comment from: Barbara Fisher [Visitor] · http://www.tigerberries.blogspot.com
Yep, that information is on the ingredients list--and my point is that people don't read the ingredients list.

Or, if they do, they don't care.

People buy for cheapness and for convenience. They don't much care that they are paying more in the long run, when it comes to health care costs by eating processed foods. Or, they don't look at it that way.

It is always weird to go to the grocery store for me, because I am usually in the minority of people who have actual ingredients to make actual food in my cart. Most people have a lot of soda, snacks and frozen or otherwise processed foods.

I just think it is sad. It isn't all the food corporations' fault--people can choose to eat better, but they don't--I just think it is sad.
PermalinkPermalink 10/01/05 @ 11:28
Comment from: The Countess [Visitor] · http://trishwilson.typepad.com/blog
I know high-fructose corn syrup is a no-no. It's in soft drinks. I don't like the taste of it, which is why I won't drink soft drinks. I usually drink water or iced tea. However, the local convenience store carries soft drinks from the Mercury Bottling Company, which is a small business. They make soft drinks using cane sugar, which is almost unheard of these days. You can definitely taste a difference. Every other month or so I suddenly want a root beer, an orange soda, or birch beer, and I'll only drink the ones from the Mercury Bottling Company. The only bad thing is that they don't make cola. I've had cane sugar colas before and they're much crisper than fructose colas. A sugar cane soft drink is a nice treat every couple of months or so.
PermalinkPermalink 10/02/05 @ 13:35
Comment from: Jack [Member] Email · http://www.ForkandBottle.com
The Countess - Yes, this is exactly it - there are now great alternatives out there, and I'm glad to see there's one you're happy with where you live.

Barbara - I agree that few are reading the ingredients list. Most don't care. Some it's just so hard to find/read (I usually need reading glasses now!).

When will more people stop "buying for cheapness and convenience" and start caring about what they and their kids eat? (And this is one of the reasons the Slow Food movement is gaining momentum - their members care very much about this.)
PermalinkPermalink 10/02/05 @ 13:53
Comment from: The Countess [Visitor] · http://trishwilson.typepad.com/blog
Jack, I think that's the advantage to living in a small town, which is where I live. I'm more likely to find these great alternatives. The lemon-lime soda by the Mercury Bottling Company is amazing. You can practically taste the limes in the soda, plus the cane sugar rather than that awful corn syrup gives the soda a very crisp taste. Very thirst-quenching when I crave a soda every couple of months or so.
PermalinkPermalink 10/03/05 @ 08:41
Comment from: Katie [Visitor]
There's also the thing that I've noticed on some products that are marked "trans fat-free"--they still contain PHOs! I suspect that some people will see the TFF label on the front, they may not look any further at the ingredients. Alas.
PermalinkPermalink 10/03/05 @ 10:10
Comment from: Susan [Visitor] · http://www.susancheng.com
These are all the reasons I don't shop much at the Safeway by my house (they DO carry organic milk and some organic produce, in a pinch!) but then again Whole Foods is too far away (dilemma of burning more gas and time....) not to mention so pricey.

I end up shopping mostly at Trader Joe's: lots of excellent REAL food -much of it organic- although because their produce is weak I supplement with organic produce delivery (another dilemma: trucks burning gas to bring me one crate of food? hmmm....) But unfortunately I know Trader Joe's spread is limited (there's lots around here in the SF Bay Area.)
PermalinkPermalink 10/03/05 @ 16:47

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