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Alton Brown and Food Blogs

01/26/05, by Kate Hopkins Email 1816 views • Categories: Cookbooks, Food Blogs

Alice of margaritas and mad hatters went off to the Elliot Bay Book Company on Sunday in order to see Alton Brown (of Good Eats Fame). He's been on a national tour to tout his new book I'm Just Here for More Food. If you've never been part of a book tour, especially Cook Book book Tours, there's a book signing which gives you a chance to ask a question or two.

Alice took advantage of that:

I asked him if he was going to have time this year to update his weblog more often.

His response?

He said that the weblog had seemed like a good idea, but once it got started, he realized, what more could he really say in it, and does the Internet really need another food weblog anyway? There are so many food blogs out there, just going blah blah blah.

Okay, I admit I'm going to get a bit defensive here, but truth be told, Alton's weblog was never really a food blog per se. I would say that it was more of celebrity blog of a person who has Television show about food.

The "blah blah blah" comment? I actually agree with him on that point. There are some pretty horrid food blogs out there, just as there are some pretty horrid political blogs, personal blogs, movie blogs, etc, etc. Conversely, there are a fair amount of wonderful food blogs out there. As with any medium, quality can be judged almost on a bell curve. The amount of exceptional usually equals the amount of horrid, with everyone else sort of falling in between.

However, I think Alton misses the point just exactly what food blogs can do. You can give links on the current news of food industry. You can write essays about how food affected your life. You can create a repository of recipes for others to refer to in the future. Alton's site rarely, if ever, did any of those.

Is all of this "blah, blah, blah"? *shrug*. I don't think so. I do know that I'll miss Alton's voice in the blog-universe, whether or not his site is a food blog or not.


Comments, Pingbacks:

Comment from: Owen [Visitor] · http://www.tomatilla.com
Interesting post and I agree with much of what you had to say. Alton Brown really doesn't quite get it, does he? If anything his attitude is at least better than most (since he tried to do one) but most of mainstream publishing doesn't get it. I wrote to Alton and Jamie Oliver (the only two major chefs with blogs) to see if I could get a quote for the jacket of Digital Dish and never herad back. I still think that even with some pretty uneven writing, Digital Dish will be far more interesting to most food lovers than most cookbooks. It just has so much variety and ties food to people's lives so much better.

Frankly, every blog in the book without exception (including those whose writing or English isn't so great) had a far better blog than Alton ever managed because they understood what it was about.

Jamie Oliver's is far better, but it also isn't really a blog - it is more a savvy marketing tool - nothing wrong with that.

Anyway, the book goes to the printer by the end of the month. You'll be able to buy it by the end of Feb. (well - you get some free copies, but OTHER people will ba able to buy it...) Next time around it'll be a much quicker process...
PermalinkPermalink 01/26/05 @ 13:25
Comment from: Barbara Fisher [Visitor] · http://www.tigerberries.blogspot.com
I suppose part of the "not getting it" problem that the mainstream media has to do with the idea that if people are not getting paid for what they write, it isn't "real" writing.

Having done writing and gotten paid and done writing just for the joy of it--I have to say that both are "real," honest, true and good. There is no difference, except when you live in a capitalist society, everything of value is assumed to have a pricetag attached.

Besides, maybe the only blogs Alton read were not so good. Who knows?
PermalinkPermalink 01/29/05 @ 20:40
Comment from: Brian R. Martin [Visitor]
It's quite possible that Alton doesn't think that anyone really wants to read what he has to say on a day to day basis. It could be that he feels that what he does most days is boring and not note worthy.

Just a thought...

Brian
Aspiring Master Brewer
PermalinkPermalink 09/30/05 @ 13:34

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